Presentation Skills For Introverts, Part II: Content

What to Include in Your Presentation (and how to best include it)

person discussing while standing in front of a large screen in front of people inside dim-lighted room
image from unsplash.com

If you’ve read my post on Presentation Skills, you may recall that people care more about how someone talks to you more than what they say (a UCLA study shows an audience judges 93% of a presentation on the speaker’s nonverbals–the how of your presentation). If that just made you clench, go back and reread that post to set your mind at ease. Even the most introverted of introverts can still successfully present, and I show you how.

If you have a presentation coming up and are ready to start tackling content (the what of your talk), I’ve got some kick-butt tips for you. Obviously I can’t tell you what facts to include or graphics to omit because I have no idea what topic you’re speaking about. But there are certain things all effective presentations have, and I’ll list what I think are most important–especially in the writer’s world.

I’m mostly imagining you at a writers conference or an author/ school visit. But these tips fit almost every scenario.

I’m assuming–nay, begging–you have an actual presentation ala PowerPoint or Canvas vs speaking from notes the whole time. You’re cute and all but no one wants to stare at your mug the whole time. (And c’mon introverts, do you really want people staring at nothing but you the entire time?)

Hmm, maybe you want to read this what part first, before you focus on that how. Your call.

The Classic Format:

I’m sure everyone has heard the standard old format “tell them what you’re going to tell them, tell them, then tell them what you told them.” Well honestly, it still works. It’s actually kind of magical. So I’m not going to spend time explaining that. Just know you don’t have to repeat yourself word for word or be formal about how exactly you outline, explain, and recap. It’s the best method to use, IMHO, so stick with it.

The Before You Start Part; Speaking Their Language:

You need to know your audience and cater the presentation to them, at their level. (Or should I say at the level they are, regardless of where you’d like them to be.) You wouldn’t create a presentation to teachers the same way you’d present to second graders. Choose graphics, words, phrases, and examples that speak their language. Think about how they will best respond to what you’re saying, and what techniques you think they are most likely to pay attention to (and therefore learn from).

The Before You Start Part; Thinking Visually:

think outside the box
image from Nikita Kachanovsky and unsplash
  1. Try to think visually. Where can you add a graphic, a photo, a colorful pie chart, do it. Audio clips, video clips.
  2. Think even more visually. Add show & tell items that you hold up or point to behind you. Any sort of prop. Books, stuffed animals, art work, flip charts.
  3. What if there was a part where you stopped and wrote on a whiteboard? What if you started drawing on it? Doing math?
  4. Can you introduce someone in the audience and have them stand up to wave hello?
  5. One note of caution: as mentioned in the Presentation Skills post I keep talking about, don’t pass anything around while you’re speaking. If people are looking at something in their hands, or distracted by the rumble of it getting passed around, it means they aren’t listening to you. Hold it up, then keep it up front and wait until you’re done to let people manhandle it. (And know it might get dirty, broken or stolen.)

Getting Down to Business; The Outline/Preview Part (Tell them what you’re gonna tell them):

It’s great to start out with a bang. A funny story, anecdote, fact. No need to stress over this, though, especially if you’re not funny or if humor doesn’t some easily for you. Many people default to a quote that summarizes the overall topic or feeling of the workshop. Simply google your topic and “quote” or “fact” (“bee facts” “quotes about bees”) and something useful is bound to come up. See “The Now-That-It’s-Written Part; Your Live Intro,” towards the bottom for more details on how to kick things off; it includes how to start your intro as well as what else to include.

Getting Down to Business; The Meat (Tell them)

  1. For every point you make, back it up with examples and data. You don’t need to have first-hand knowledge of everything. But it should all be factual.
  2. Have smooth transitions from one point to the next. Make it clear it’s a new section.
  3. Along the way, ask questions! People like knowing you care about their feelings or opinions. Have people raise their hands by saying “Show of hands [then raise your own hand], how many people have…?” It keeps things interactive (and keeps people on their toes if they know they might be put on the spot. But don’t put any one person on the spot, keep it a group Q). Questions that people can answer YES to are great because it gets buy-in and keeps them invested in what’s going on.

Getting Down to Business; The Recap (Tell them what you’ve told them)

silver corded microphone in shallow focus photography
@kanereinholdtsen
  1. Remind them of all the main points you talked about, and bring at all home with a grand conclusion. “Now you know how to best prepare for your next presentation.”
  2. Leave them with a Call to Action. “I want everyone here today to give themselves a deadline to when they can start practicing their next presentation. I’ll give you 30 seconds to write it down.”

The Conclusion Part

  1. End with a bang. Another great place to have a quote, inspirational story, or joke. At a minimum, leave with a fun-but-relevant graphic on the screen that in large font includes your contact info, where you might be presenting in the near future, book titles/product info, and website. Keep it up until you walk out of the room.
  2. “Thank you for letting me be here today. I hope you learned more than you ever expected about presentations. My name is Bitsy Kemper. Thank you.” (Ideally there will be applause or at least some head nods.)
  3. “Any questions?”
green plant beside white desk
from @jdubs and unsplash

The After Part; Q&A

Yes, you should leave time for Q&A. Spend some time trying to predict what kinds of questions you’ll get so you can either a) go back and include that content in the presentation, or b) have answers ready so you’re not caught off guard.

You’ll still have people raising their hands afterwards, even if you don’t officially include a Q& section. You are the content expert and people will understandably want to pick your brain. Yeah, sure, there might be a few chomping at the bit to prove they know more than you, but keep your cool. Control the room.

  1. If questions were asked during the presentation that you are going to cover, do no answer the question. State “We will answer that in about two minutes.” Then move on.
  2. If questions were asked that you don’t cover, don’t answer them right then either. You are in control, remember. “I don’t cover that here, but let me write that down and we can go over it in Q&A after the talk.” Use a flipchart or whiteboard if avail so they know you are taking it seriously.
  3. Question that came out of left field? “That’s a great question but a little off topic for what we’re learning today. I can talk to you after for a little bit.” That’s it. Move right on to next slide, Q, or point.
  4. If someone challenges you or picks apart your facts/presentation, be gracious. They just want attention. You typically don’t have to challenge them back. “Thank you for your feedback. [pause] Anyone else with questions?” seems to be very effective. That lets them know they’ve been heard.
    • Have I mentioned “Control the room” enough? It’s your show. Not theirs. You have the mic. You get the last word. Just make sure it’s a kind one.

The Now-That-It’s-Written Part; Your Live Intro:

  1. Kick off your talk by pandering to the audience. It works Every. Time. You know how rock stars shout out “Hello Sacramento!” and the local crowd goes wild? The crowd feels seen. Special. As if this concert is only for them and hasn’t been done exactly like this on tour all 147 times earlier this past year. Do the same thing. Unless you’re not in Sacramento. Start with “Hello, Cherry Avenue Second Grade!” or “Good morning, writers and illustrators!” They will know you are there–for them and only them.
  2. Next, slowly and carefully state your name (don’t assume everyone knows you!) as well as the name of the session/workshop/talk or topic. “I’m Bitsy Kemper and this is Presentation Skills Part II: Content.” This allows an early and fast exit to anyone that is in the wrong room.
    • Start your slide presentation after you say your name and after the title of the talk. Don’t have it up before you talk, or the second you start talking. You want people to get used to focusing in on YOU, not watching the screen.
  3. Give a sentence or two on why YOU are the content expert and why you are uniquely qualified to be giving this presentation. Toss in a fun fact if you’d like. “I’ve been presenting professionally for years. You may have seen me on CNN or on one of my regular TV news segments in Sacramento, Portland, Phoenix, or Albuquerque, heard me on national radio, read my syndicated newspaper column, or seen me in any of literally hundreds of media outlets across the country. Maybe you’ve driven by me on the freeway and didn’t even know it!”
  4. Dive right in with “Today you are going to learn…” (see the important reason why you don’t lead with “Today I am going to talk about…” in DON’T #1 here)

The Now-That-It’s-Written Part; Handouts

  1. PEOPLE LOVE HANDOUTS. Please do yourself a favor and create something, anything. The audience will not only love you extra for it, but they’ve got a tangible piece of you they can take with them. It’s the best marketing tool!
  2. As with visuals, don’t pass them out while or even before you’re talking. It’s a distraction; people look ahead or read instead of listen. Let them know you have handouts and will be distributing afterward. It helps ensure people stay until the end 🙂
  3. Don’t include proprietary info or anything that would prevent someone from coming to your session next time. Give them just enough to remember what you were saying and how great you were; not the whole presentation.
  4. Make SURE you have enough for everybody. This is ESPECIALLY important at schools. Don’t give away 60 bookmarks and leave 42 kids without. If you realize you’re shorthanded, don’t sweat it. Mail 102 to the school afterward. This goes for anything when it comes to kids: HAVE ENOUGH FOR EVERYONE. I learned the hard way. After a school visit a kid asked me for my autograph. I said sure, and grabbed the one piece of letterhead I had handy. Big mistake. Another kid came running over. “Can I have your autograph?” I didn’t have any other paper. I tore off a piece of scrap paper from my school-visit contract, the only other paper I had. The first kid gloated. A third kid came running over. I tore a scrap of paper even smaller. Fourth kid. No paper left. I asked if he had any paper or notebook that I could sign. He did not. First kid gloating even more. Kids that were dismissed from the assembly started running back in and lining up. I had no paper. At all. Kids wanted autographs. “It’s not fair so-and-so got one.” The teacher Was. Not. Pleased. Lesson learned.

I promised you kick-butt tips on creating the content of your presentation and hope I delivered.

Let me know if you learned anything. If you use them. If you have other tips.

Now stop reading and start preparing. You’ve got lots to do. And you’re gonna do great.

Author Platform: Maximizing Social Media

Social Media

slick image from jsums.edu

Last post we defined Author Platforms. So tell me, what is an Author Platform, do you remember? It’s how you show your unique qualities that “brand” you as a writer or artist…with the ultimate goal of leading to book sales. It’s a long term goal, not a RIGHT NOW CLICK HERE goal. No one likes the CLICK HERE RIGHT NOW guy, amiright?

Social media is one of the main ways you create your brand. Since most of your readers will never meet you in person, it’s how most of your readers get to know you. This post is gonna look at ways to maximize social media so you can give yourself the best platform. We’ll talk through some real examples, screenshotted below.

If you need to take a step back and get a basic primer on Twitter, check out https://bitsykemper.wordpress.com/2014/07/15/twitter-101-the-basics-for-writers/

General social media tips to support your Author Platform:

  1. Be you, all the time.
  2. Have fun! Every tweet/post doesn’t have to have something to do with writing or illustrating, but each one should still reflect who you are and what you stand for. Remember the part about the real you needing to shine through?
  3. Sorry to say this, but people are people. And by that, I mean selfish. I’m not judging. It’s fact. We are always asking ourselves WIIFM? As in, What’s In It For Me? No one has time, and we make decisions in a snap. You need to do whatever you can to convince me, quickly, that what you have to say will benefit me. And then come through. So don’t just tell me your book trailer is finished and give me a link. Tell me what the trailer is about, what I’ll see, why it’s worth watching. I need to know WIIFM or I’m not going to click. Even if I like you. I just don’t have time.
  4. Other people are selfish–but you need to be giving. Stop talking about how great your product is. Let us figure that out on our own. Your book really should be able to speak for itself…or at least let others do the talking. A tweet like”Another great review, my work is profiled yet again! Click to see the latest url.2937y5/iji…” gives me no incentive to click. It’s blatant bragging. But what about “What an honor to be included in this roundup, check out the other Best 2016 Reads by Buzzfeed at url.8724r34r/…” or “Thanks for the kind review, Donna, it was nice being your guest blogger this month. I bet no one can guess how many puppies were harmed in the making of that video! [link to Donna’s website].” Do you see the difference? One is “Look at me!!” Another–the preferred method–is “There’s something in this for you, have a look.” You want to be of service. Your book or link or review just happens to be one way to help. [See #6, below.] Continue reading

Creating an Author Platform

authorplatformimage

Quick quiz: You’re told you need to work on your “Author Platform.” You:

  • A. Smile politely, then go back to searching online for cute cat outfits
  • B. Nod, smile, then furiously Google “author platform” hoping you’re not the last to know what the heck that is
  • C. Think “Oh, yeah it really is time I update and interact with my social media” [Facebook, Twitter, Insta, blog and/or website], then dig right in
  • D. B or C but definitely not A (unless it was a really good sale)

Correct answer: D

What is an Author Platform? And why do you need to care?

Let’s break it down. Author. Platform. It’s like a compound word. (Author Platforms or Writer Platforms, no matter what you call it, are the same thing, don’t get hung up on author vs writer. For the sake of ease, we’ll use the terms synonymously here. I’m also capitalizing the words here for effect, which is unnecessary elsewhere.) What does the phrase mean?

As defined, a writer or an author is someone who has written something. A platform is a raised surface, something you’d stand onfor better visibility. Like a stage. Put the words together and you’ve got an image of a writer standing on a, well, platform, a little taller than everyone around them. They stand out; you can spot them in a crowd.

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That’s the writer you want to be.

You want to be the writer/author that people can find easily or can recognize…the one that stands out. And you’ll need a platform on order to do it.

“Author Platform: your visibility as an author, utilizing your personal ability to sell books through who you are, the connections you have, and the media outlets you use.” –Writer’s Digest

Branding

I think of the term as a less-commercial way of saying “author branding.” It means how you present yourself to the public, and how you are seen/viewed by readers, agents, editors, fellow writers/artists and anyone else paying attention. It’s a way of showing your unique qualities that “brand” you as a person, as a writer, or artist…with the ultimate goal of leading to book sales.

Don’t confuse it with image. Image implies something perceived. You’ll be putting the real, flawed you out there, just like you do for your main characters. An Author Platform should be based on truth. You’re not an actor hiring a publicity agent to get media attention. You’re you, showing who you are, with the ultimate goal that the likable you is worthy of following or noting or reading or acknowledging, and it will at some point lead to book sales. Isn’t that why school visits, book signings, special promotions, launch parties and all that exist: to sell books? Well you’re the in-person version of that, the walking billboard, the neon sign, the ever-friendly smile of customer service, open 24/7. Except when you’re asleep. Or driving. Or whatever. You know what I mean.

You are NOT shaking hands and asking people to buy your book all the time, oh no, you’re missing the point if that’s what you just ran off and started doing. No one is going to follow or buy the book from a guy that’s sending pestering Tweets or spamming Facebook posts or always standing up in groups asking people to buy their books after the meeting. Boy is that annoying or what? I hate that guy. What I’m saying is you are your brand. You represent you. So be respectable. Make me like you. Make me WANT to buy your book. If you do it right, you will probably never have to say the words “Buy my book.” I’ll decide I want to on my own.

not-equal
bookpedistal

Note this is a Writer Platform, not a book platform. This is about you, not your book. Why?
Because you’re more than one book. If you brand yourself too closely with one title, on the next book you’ll have to do it all over again. That confuses people. They can handle lots of books, but they only want one you. Brand yourself correctly and all your books will easily fall under that one umbrella…you!

Philippinescover
umbrealla
UKcover
BudgetSaveSpend
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Privacy
Swedencover
GrowingYourMoney
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Public Perception

Everything you post online becomes a part of your brand. Your Tweets, your FB posts, your blog updates. Your forwards, your shares, your likes. It all shapes the person people see. Those who have never met you can only form an opinion based on what they see. And that’s based on what you do. How you reply to comments. What you post or repost. It’s not always what you say, but how you say it. The way you talk to your friends. The way they talk to you, even. It all paints a picture.

Continue reading

3 Ways to Rock Your Bio

You never get a second chance to make a first impression, right? Your bio may be the only time someone decides if they’re going to invest more time or energy into getting to know you, into hiring you, or into trusting you. So you want to put your best foot forward. Make that both feet.

audience

This image was brazenly and randomly stolen off the internet

1. Know Your Audience  What is the bio for? A book flap? Conference? Website? School visit? Who is reading it? Make sure your qualifications match the reason you’re there as a speaker, writer, professional. You’re a complicated (yet attractive) beast with many facets. You can’t possibly put everything down every time; nor would you want to. Play up your experience for that circumstance, adapting as needed. If you’ve written a piece on molecular biology, your stint in improv has no place in that bio. Your experience as a second grade teacher might, if the piece was written for grade schoolers. If it’s for college level, though, just mention being a teacher. Do you see what I mean? Highlight what uniquely qualifies you or makes you stand out for that situation. Do your audience the Continue reading

Pay to Enter a Writing Contest?

Van-Price-is-Right

There are some sneaky things going on in the writing world that you might not find sneaky. But I do. And I’m calling it out.

Writing contests. Mostly the kinds where you send in unpublished works.

It seems everyone and their mother, literally their mother, has some sort of reader’s or writer’s choice award. All you have to do is pay a small fee, say $19 to enter your manuscript or book into the contest. WHY ARE YOU PAYING MONEY TO ENTER A WRITING CONTEST? At least at the state fair you get a free fair pass in exchange for your peach pie entry fee. If it’s for charity, of course, yes yes pony up. But otherwise NO. As in NO.

What do you win? Let’s dissect a bit.

It might be bragging rights that you won a writing contest. That’s OK. It doesn’t have to be a trip to Sweden to accept the award.

leo

Maybe it’s simple a ribbon or actual award/plaque. Fine. Still not a reason to cough up dough. Don’t tell me they are charging you to cover the cost of the actual award. Oh please.

Why would you pay money to say someone liked your unpublished story? Will it help you move forward, professionally, in some way? Really? Don’t fork over cash just to have your ego massaged. Volunteer somewhere if you feel the need for that kind of ego boost. Or I can tell you: You are a good person. You have value. Your writing is great. I think you’ll amount to something someday. Really. I believe in you. Please don’t waste your money.

Ask yourself these questions:

Continue reading

My second marketing-for-writers post at The Picture Book Academy

My second marketing-for-writers post at The Picture Book Academy

This was my second blog post at The Picture Book Academy. It talks about what every writer needs to include in their website, and what stuff needs to just stop already (I’m looking at you, splash pages). Lemme know whatcha think!

My first marketing-for-writers blog post at Picture Book Academy

My first marketing-for-writers blog post at Picture Book Academy

I am on staff at The Picture Book Academy and write a quasi-monthly marketing blog for writers and illustrators (let’s not get too caught up in timelines, shall we? show some flexibility, it’s bound to get posted eventually). This was my first post, about creating a writer’s (or illustrator’s) platform. It defines what one is. Each following post will take apart an aspect of a platform and explain why it’s necessary. While there are lots of blogs with great writing/marketing advice out there, I’d like to think mine is just as good. Read and see for yourself. If you agree, pls say so. If you disagree, feel free to rant as well. Just don’t take away my chocolate. Well, the milk and white crap you can have, but keep yer mitts off the dark stuff.