Author Platform: Maximizing Social Media

Social Media

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Last post we defined Author Platforms. So tell me, what is an Author Platform, do you remember? It’s how you show your unique qualities that “brand” you as a writer or artist…with the ultimate goal of leading to book sales. It’s a long term goal, not a RIGHT NOW CLICK HERE goal. No one likes the CLICK HERE RIGHT NOW guy, amiright?

Social media is one of the main ways you create your brand. Since most of your readers will never meet you in person, it’s how most of your readers get to know you. This post is gonna look at ways to maximize social media so you can give yourself the best platform. We’ll talk through some real examples, screenshotted below.

If you need to take a step back and get a basic primer on Twitter, check out https://bitsykemper.wordpress.com/2014/07/15/twitter-101-the-basics-for-writers/

General social media tips to support your Author Platform:

  1. Be you, all the time.
  2. Have fun! Every tweet/post doesn’t have to have something to do with writing or illustrating, but each one should still reflect who you are and what you stand for. Remember the part about the real you needing to shine through?
  3. Sorry to say this, but people are people. And by that, I mean selfish. I’m not judging. It’s fact. We are always asking ourselves WIIFM? As in, What’s In It For Me? No one has time, and we make decisions in a snap. You need to do whatever you can to convince me, quickly, that what you have to say will benefit me. And then come through. So don’t just tell me your book trailer is finished and give me a link. Tell me what the trailer is about, what I’ll see, why it’s worth watching. I need to know WIIFM or I’m not going to click. Even if I like you. I just don’t have time.
  4. Other people are selfish–but you need to be giving. Stop talking about how great your product is. Let us figure that out on our own. Your book really should be able to speak for itself…or at least let others do the talking. A tweet like”Another great review, my work is profiled yet again! Click to see the latest url.2937y5/iji…” gives me no incentive to click. It’s blatant bragging. But what about “What an honor to be included in this roundup, check out the other Best 2016 Reads by Buzzfeed at url.8724r34r/…” or “Thanks for the kind review, Donna, it was nice being your guest blogger this month. I bet no one can guess how many puppies were harmed in the making of that video! [link to Donna’s website].” Do you see the difference? One is “Look at me!!” Another–the preferred method–is “There’s something in this for you, have a look.” You want to be of service. Your book or link or review just happens to be one way to help. [See #6, below.] Continue reading

Creating an Author Platform

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Quick quiz: You’re told you need to work on your “Author Platform.” You:

  1. Smile politely, then go back to searching online for cute cat outfits
  2. Nod, smile, then furiously Google “Writers’ d” hoping you’re not the last to know what the heck that is
  3. Think “Oh, yeah it really is time I update my Facebook, Twitter, blog and website,” then dig right in
  4. B or C but definitely not A (unless it was a really good sale)

Correct answer: D.

What is an Author Platform? And why do you need to care?

Let’s break it down. Author. Platform. It’s like a compound word. (Author Platforms or Writer Platforms, no matter what you call it, are the same thing, don’t get hung up on author vs writer. For the sake of ease, we’ll use the terms synonymously here. I’m also capitalizing the words here for effect, which is unnecessary elsewhere.) A writer or an author is someone who has written something. A platform is a raised surface, something you’d stand on for better visibility. Like a stage. Put the words together and you’ve got an image of a writer standing on a, well, platform, a little taller than everyone around them. They stand out; you can spot them in a crowd.

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That’s the writer you want to be.

You want to be the writer/author that people can find easily or can recognize…the one that stands out. And you’ll need a platform on order to do it.

“Author Platform: your visibility as an author, utilizing your personal ability to sell books through who you are, the connections you have, and the media outlets you use.” –Writer’s Digest

I think of the term as a less-commercial way of saying “author branding.” It means how you present yourself to the public, and how you are seen/viewed by readers, agents, editors, fellow writers/artists and anyone else paying attention. It’s a way of showing your unique qualities that “brand” you as a person, as a writer, or artist…with the ultimate goal of leading to book sales.

Don’t confuse it with image. Image implies something perceived. You’ll be putting the real, flawed you out there, just like you do for your main characters. An Author Platform should be based on truth. You’re not an actor hiring a publicity agent to get media attention. You’re you, showing who you are, with the ultimate goal that the likeable you is worthy of following or noting or reading or acknowledging, and it will at some point lead to book sales. Isn’t that why school visits, book signings, special promotions, launch parties and all that exist, to sell books? Well you’re the in-person version of that, the walking billboard, the neon sign, open 24/7. Except when you’re asleep. Or whatever. You know what I mean.

You are NOT shaking hands and asking people to buy your book all th
e time, oh no, you’re missing the point. No one is going to follow or buy the book from a guy that’s sending pestering Tweets or spamming Facebook posts or always standing up in groups asking people to buy their books after the meeting. Boy is that annoying or what? I hate that guy. What I’m saying is you are your brand. You represent you. So be respectable. Make me like you. Make me WANT to buy your book. If you do it right, you will probably never have to say the words “Buy my book.” I’ll decide I want to on my own.

 

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Note this is a Writer Platform, not a book platform. This is about you, not your book. Why?
Because you’re more than one book. If you brand yourself too closely with one title, on the next book you’ll have to do it all over again. That confuses people. They can handle lots of books, but they only want one you. Brand yourself correctly and all your books will easily fall under that one umbrella…you!

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Everything you post online becomes a part of your brand. Your Tweets, your FB posts, your blog updates. Your forwards, your shares, your likes. It all shapes the person people see. Those who have never met you can only form an opinion based on what they see. And that’s based on what you do. How you reply to comments. What you post or repost. It’s not always what you say, but how you say it. Continue reading

Twitter 101: The Basics, For Writers

Twitter 101 for Writers Part One

The past few writers’ conference presentations I’ve given about Author Platforms have prompted many of the same questions. Most surround social media. I’m gonna tackle one biggie here: Twitter. Let’s look at the very basic concept of Twitter in this post, for the true beginner. How to use it effectively will be a different post, so be sure to keep looking around on my site if you need more help or detail.

“I know what Twitter is, but I don’t know how to use it like I should. Is there a specific process?” “Why do I want to use Twitter in the first place?” “What is Twitter anyway?” Let’s start with the very basics. Here are some definitions of Twitter:

  • Twitter is the best way to connect with people, express yourself and discover what’s happening. – Twitter

That’s kinda broad. Let’s look at a different definition:

  • Twitter is a free social networking microblogging service that allows registered members to broadcast short update posts called tweets. –WhatIs.com

Okay, that’s not really helpful at all. Let’s give it one more try:

  • A stupid site for stupid people with no friends, who think everyone else gives a sh*t what they’re doing at any given time. –UrbanDictionary.com

Haha well that sure is one way to look at it! I view Twitter as a huge cocktail party. You interact as much as you want, you come in and out of conversations as you see fit, you listen to other people rant or rave, you observe trends and popular topics, you initiate some conversations and contribute to others, you walk around to see what’s happening over in that side of the room, and yes maybe you enjoy a few people so much that you follow them around a little bit.

Looking at some statistics, it’s clear that social media is here to stay.

  • Facebook: 1.23 Billion users as of Dec 2013, 81% outside of U.S. (Facebook.com), 57% American adults, 73% 12-17 year olds (Pew Research)
  • LinkedIn: 277 million users as of Feb 2014 (Digital Marketing Ramblings)
  • Instagram (where you share photos and up to 15-second videos, image filters are offered): 150 million active users, 1.2 Billion likes/day (DMR, Feb 2014)
  • Vine (users share 6-second videos) : 40 million users (Vine)
  • Twitter: As of Aug 2013, Twitter reports

    280 Million users

    500 Million tweets/day

    Average 5,700 tweets PER SECOND

    135,000 new users/day

A tweet, or Twitter post, gives you 140 spaces, called characters, to say whatever you want. “Happy birthday” is 14 characters (without the quote marks), and “Happy birthday!” (without quotes) is 15. With quotes, they’d 16 and 17 characters. Anything that takes up a space, even a blank space, counts as one. The good news is you are forced to be brief. The bad news is it takes practice to get your point across succinctly.

Once you’ve got the hang of 140 characters, why keep going? What’s in it for you? Plenty. When used effectively, Twitter can: