Author Platform: Maximizing Social Media

Social Media

slick image from jsums.edu

Last post we defined Author Platforms. So tell me, what is an Author Platform, do you remember? It’s how you show your unique qualities that “brand” you as a writer or artist…with the ultimate goal of leading to book sales. It’s a long term goal, not a RIGHT NOW CLICK HERE goal. No one likes the CLICK HERE RIGHT NOW guy, amiright?

Social media is one of the main ways you create your brand. Since most of your readers will never meet you in person, it’s how most of your readers get to know you. This post is gonna look at ways to maximize social media so you can give yourself the best platform. We’ll talk through some real examples, screenshotted below.

If you need to take a step back and get a basic primer on Twitter, check out https://bitsykemper.wordpress.com/2014/07/15/twitter-101-the-basics-for-writers/

General social media tips to support your Author Platform:

  1. Be you, all the time.
  2. Have fun! Every tweet/post doesn’t have to have something to do with writing or illustrating, but each one should still reflect who you are and what you stand for. Remember the part about the real you needing to shine through?
  3. Sorry to say this, but people are people. And by that, I mean selfish. I’m not judging. It’s fact. We are always asking ourselves WIIFM? As in, What’s In It For Me? No one has time, and we make decisions in a snap. You need to do whatever you can to convince me, quickly, that what you have to say will benefit me. And then come through. So don’t just tell me your book trailer is finished and give me a link. Tell me what the trailer is about, what I’ll see, why it’s worth watching. I need to know WIIFM or I’m not going to click. Even if I like you. I just don’t have time.
  4. Other people are selfish–but you need to be giving. Stop talking about how great your product is. Let us figure that out on our own. Your book really should be able to speak for itself…or at least let others do the talking. A tweet like”Another great review, my work is profiled yet again! Click to see the latest url.2937y5/iji…” gives me no incentive to click. It’s blatant bragging. But what about “What an honor to be included in this roundup, check out the other Best 2016 Reads by Buzzfeed at url.8724r34r/…” or “Thanks for the kind review, Donna, it was nice being your guest blogger this month. I bet no one can guess how many puppies were harmed in the making of that video! [link to Donna’s website].” Do you see the difference? One is “Look at me!!” Another–the preferred method–is “There’s something in this for you, have a look.” You want to be of service. Your book or link or review just happens to be one way to help. [See #6, below.] Continue reading

Creating an Author Platform

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Quick quiz: You’re told you need to work on your “Author Platform.” You:

  1. Smile politely, then go back to searching online for cute cat outfits
  2. Nod, smile, then furiously Google “Writers’ d” hoping you’re not the last to know what the heck that is
  3. Think “Oh, yeah it really is time I update my Facebook, Twitter, blog and website,” then dig right in
  4. B or C but definitely not A (unless it was a really good sale)

Correct answer: D.

What is an Author Platform? And why do you need to care?

Let’s break it down. Author. Platform. It’s like a compound word. (Author Platforms or Writer Platforms, no matter what you call it, are the same thing, don’t get hung up on author vs writer. For the sake of ease, we’ll use the terms synonymously here. I’m also capitalizing the words here for effect, which is unnecessary elsewhere.) A writer or an author is someone who has written something. A platform is a raised surface, something you’d stand on for better visibility. Like a stage. Put the words together and you’ve got an image of a writer standing on a, well, platform, a little taller than everyone around them. They stand out; you can spot them in a crowd.

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That’s the writer you want to be.

You want to be the writer/author that people can find easily or can recognize…the one that stands out. And you’ll need a platform on order to do it.

“Author Platform: your visibility as an author, utilizing your personal ability to sell books through who you are, the connections you have, and the media outlets you use.” –Writer’s Digest

I think of the term as a less-commercial way of saying “author branding.” It means how you present yourself to the public, and how you are seen/viewed by readers, agents, editors, fellow writers/artists and anyone else paying attention. It’s a way of showing your unique qualities that “brand” you as a person, as a writer, or artist…with the ultimate goal of leading to book sales.

Don’t confuse it with image. Image implies something perceived. You’ll be putting the real, flawed you out there, just like you do for your main characters. An Author Platform should be based on truth. You’re not an actor hiring a publicity agent to get media attention. You’re you, showing who you are, with the ultimate goal that the likeable you is worthy of following or noting or reading or acknowledging, and it will at some point lead to book sales. Isn’t that why school visits, book signings, special promotions, launch parties and all that exist, to sell books? Well you’re the in-person version of that, the walking billboard, the neon sign, open 24/7. Except when you’re asleep. Or whatever. You know what I mean.

You are NOT shaking hands and asking people to buy your book all th
e time, oh no, you’re missing the point. No one is going to follow or buy the book from a guy that’s sending pestering Tweets or spamming Facebook posts or always standing up in groups asking people to buy their books after the meeting. Boy is that annoying or what? I hate that guy. What I’m saying is you are your brand. You represent you. So be respectable. Make me like you. Make me WANT to buy your book. If you do it right, you will probably never have to say the words “Buy my book.” I’ll decide I want to on my own.

 

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Note this is a Writer Platform, not a book platform. This is about you, not your book. Why?
Because you’re more than one book. If you brand yourself too closely with one title, on the next book you’ll have to do it all over again. That confuses people. They can handle lots of books, but they only want one you. Brand yourself correctly and all your books will easily fall under that one umbrella…you!

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Everything you post online becomes a part of your brand. Your Tweets, your FB posts, your blog updates. Your forwards, your shares, your likes. It all shapes the person people see. Those who have never met you can only form an opinion based on what they see. And that’s based on what you do. How you reply to comments. What you post or repost. It’s not always what you say, but how you say it. Continue reading

3 Ways to Rock Your Bio

You never get a second chance to make a first impression, right? Your bio may be the only time someone decides if they’re going to invest more time or energy into getting to know you, into hiring you, or into trusting you. So you want to put your best foot forward. Make that both feet.

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This image was brazenly and randomly stolen off the internet

1. Know Your Audience  What is the bio for? A book flap? Conference? Website? School visit? Who is reading it? Make sure your qualifications match the reason you’re there as a speaker, writer, professional. You’re a complicated (yet attractive) beast with many facets. You can’t possibly put everything down every time; nor would you want to. Play up your experience for that circumstance, adapting as needed. If you’ve written a piece on molecular biology, your stint in improv has no place in that bio. Your experience as a second grade teacher might, if the piece was written for grade schoolers. If it’s for college level, though, just mention being a teacher. Do you see what I mean? Highlight what uniquely qualifies you or makes you stand out for that situation. Do your audience the Continue reading

Pay to Enter a Writing Contest?

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There are some sneaky things going on in the writing world that you might not find sneaky. But I do. And I’m calling it out.

Writing contests. Mostly the kinds where you send in unpublished works.

It seems everyone and their mother, literally their mother, has some sort of reader’s or writer’s choice award. All you have to do is pay a small fee, say $19 to enter your manuscript or book into the contest. WHY ARE YOU PAYING MONEY TO ENTER A WRITING CONTEST? At least at the state fair you get a free fair pass in exchange for your peach pie entry fee. If it’s for charity, of course, yes yes pony up. But otherwise NO. As in NO.

What do you win? Let’s dissect a bit.

It might be bragging rights that you won a writing contest. That’s OK. It doesn’t have to be a trip to Sweden to accept the award.

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Maybe it’s simple a ribbon or actual award/plaque. Fine. Still not a reason to cough up dough. Don’t tell me they are charging you to cover the cost of the actual award. Oh please.

Why would you pay money to say someone liked your unpublished story? Will it help you move forward, professionally, in some way? Really? Don’t fork over cash just to have your ego massaged. Volunteer somewhere if you feel the need for that kind of ego boost. Or I can tell you: You are a good person. You have value. Your writing is great. I think you’ll amount to something someday. Really. I believe in you. Please don’t waste your money.

Ask yourself these questions:

Continue reading

Revision: Taking A Step Back

 

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Have you ever been asked to read a friend’s manuscript, and, well, their work was borderline horrible? But that friend is so clueless that he/she thinks it’s PERFECT and is honestly thinks a movie deal will be offered any day now?

Well I’ve been that friend. My first drafts were horrible. In fact, I didn’t even know they were drafts. I thought I had a final product. And I thought I had a GOOD final product.

After the first pieces of feedback, I got busy rewording a few things here and there, changed a description or two. What I didn’t realize is I was waaaay off the mark in what needed to be fixed. It wasn’t a matter of copy edits. It was the story overall needed some attention. “Revision” was something that needed to sit tight while bigger issues were figured out.

Here’s what I wish helpful folks would have told me:

Dear Bitsy,

Thank you for the chance to review your manuscript. It’s a charming concept with some wonderful moments. But it needs a bit of work.

A book is a story, a destination. HOW you tell the story is almost more important than WHAT the story is. Both need to be solid.

A simple question to ask yourself is: My books is about _______ but underneath it’s about ________. Wanting to dance, for example, is really a story about wanting to find a partner, or wanting to belong. Knowing what your character wants is what your story is about. Continue reading

What to expect, and when to expect it (Hint: don’t set your watch)

So far I spent five minutes going live on WordPress and 105 minutes picking out a font. Background color? Agonizing. Theme? Changed it four times. Still not convinced it’s right yet. But alas, there are better things to do… Sometimes “good enough” has to be, well, good enough. So this is it for now.

I’ll be posting here periodically, and my goal is to make sure I don’t use this blog as a distraction away from my “real” writing, the way I use cleaning the kitchen (and honestly, you’d think it’d be spotless by now). Don’t expect cute dancing squirrels or creative icons sprinkled about that match my thinking, cause, really, who has time for that? Not me. I applaud those of you that do, though, and those of you that do it well.

There is *so* *much* great stuff out there it almost seems like a waste of time to try to recreate the wheel. I’ll be re-posting interesting stuff from other (mostly writer’s) blogs as I come across it, and make note of legit writing events and goings on as I hear of them. I’ll also have some posts of my own, like the ones I’m already doing over at The Picture Book Academy.  

Now off to revising my next chapter that’s due to my editor in two days. Sorry, kitchen, you’re gonna have to wait.

My second marketing-for-writers post at The Picture Book Academy

My second marketing-for-writers post at The Picture Book Academy

This was my second blog post at The Picture Book Academy. It talks about what every writer needs to include in their website, and what stuff needs to just stop already (I’m looking at you, splash pages). Lemme know whatcha think!