Author Platform: Maximizing Social Media

Social Media

slick image from jsums.edu

Last post we defined Author Platforms. So tell me, what is an Author Platform, do you remember? It’s how you show your unique qualities that “brand” you as a writer or artist…with the ultimate goal of leading to book sales. It’s a long term goal, not a RIGHT NOW CLICK HERE goal. No one likes the CLICK HERE RIGHT NOW guy, amiright?

Social media is one of the main ways you create your brand. Since most of your readers will never meet you in person, it’s how most of your readers get to know you. This post is gonna look at ways to maximize social media so you can give yourself the best platform. We’ll talk through some real examples, screenshotted below.

If you need to take a step back and get a basic primer on Twitter, check out https://bitsykemper.wordpress.com/2014/07/15/twitter-101-the-basics-for-writers/

General social media tips to support your Author Platform:

  1. Be you, all the time.
  2. Have fun! Every tweet/post doesn’t have to have something to do with writing or illustrating, but each one should still reflect who you are and what you stand for. Remember the part about the real you needing to shine through?
  3. Sorry to say this, but people are people. And by that, I mean selfish. I’m not judging. It’s fact. We are always asking ourselves WIIFM? As in, What’s In It For Me? No one has time, and we make decisions in a snap. You need to do whatever you can to convince me, quickly, that what you have to say will benefit me. And then come through. So don’t just tell me your book trailer is finished and give me a link. Tell me what the trailer is about, what I’ll see, why it’s worth watching. I need to know WIIFM or I’m not going to click. Even if I like you. I just don’t have time.
  4. Other people are selfish–but you need to be giving. Stop talking about how great your product is. Let us figure that out on our own. Your book really should be able to speak for itself…or at least let others do the talking. A tweet like”Another great review, my work is profiled yet again! Click to see the latest url.2937y5/iji…” gives me no incentive to click. It’s blatant bragging. But what about “What an honor to be included in this roundup, check out the other Best 2016 Reads by Buzzfeed at url.8724r34r/…” or “Thanks for the kind review, Donna, it was nice being your guest blogger this month. I bet no one can guess how many puppies were harmed in the making of that video! [link to Donna’s website].” Do you see the difference? One is “Look at me!!” Another–the preferred method–is “There’s something in this for you, have a look.” You want to be of service. Your book or link or review just happens to be one way to help. [See #6, below.] Continue reading
Advertisements

Creating an Author Platform

authorplatformimage

Quick quiz: You’re told you need to work on your “Author Platform.” You:

  1. Smile politely, then go back to searching online for cute cat outfits
  2. Nod, smile, then furiously Google “Writers’ d” hoping you’re not the last to know what the heck that is
  3. Think “Oh, yeah it really is time I update my Facebook, Twitter, blog and website,” then dig right in
  4. B or C but definitely not A (unless it was a really good sale)

Correct answer: D.

What is an Author Platform? And why do you need to care?

Let’s break it down. Author. Platform. It’s like a compound word. (Author Platforms or Writer Platforms, no matter what you call it, are the same thing, don’t get hung up on author vs writer. For the sake of ease, we’ll use the terms synonymously here. I’m also capitalizing the words here for effect, which is unnecessary elsewhere.) A writer or an author is someone who has written something. A platform is a raised surface, something you’d stand on for better visibility. Like a stage. Put the words together and you’ve got an image of a writer standing on a, well, platform, a little taller than everyone around them. They stand out; you can spot them in a crowd.

wavegiphy

That’s the writer you want to be.

You want to be the writer/author that people can find easily or can recognize…the one that stands out. And you’ll need a platform on order to do it.

“Author Platform: your visibility as an author, utilizing your personal ability to sell books through who you are, the connections you have, and the media outlets you use.” –Writer’s Digest

I think of the term as a less-commercial way of saying “author branding.” It means how you present yourself to the public, and how you are seen/viewed by readers, agents, editors, fellow writers/artists and anyone else paying attention. It’s a way of showing your unique qualities that “brand” you as a person, as a writer, or artist…with the ultimate goal of leading to book sales.

Don’t confuse it with image. Image implies something perceived. You’ll be putting the real, flawed you out there, just like you do for your main characters. An Author Platform should be based on truth. You’re not an actor hiring a publicity agent to get media attention. You’re you, showing who you are, with the ultimate goal that the likeable you is worthy of following or noting or reading or acknowledging, and it will at some point lead to book sales. Isn’t that why school visits, book signings, special promotions, launch parties and all that exist, to sell books? Well you’re the in-person version of that, the walking billboard, the neon sign, open 24/7. Except when you’re asleep. Or whatever. You know what I mean.

You are NOT shaking hands and asking people to buy your book all th
e time, oh no, you’re missing the point. No one is going to follow or buy the book from a guy that’s sending pestering Tweets or spamming Facebook posts or always standing up in groups asking people to buy their books after the meeting. Boy is that annoying or what? I hate that guy. What I’m saying is you are your brand. You represent you. So be respectable. Make me like you. Make me WANT to buy your book. If you do it right, you will probably never have to say the words “Buy my book.” I’ll decide I want to on my own.

 

not-equalbookpedistal

Note this is a Writer Platform, not a book platform. This is about you, not your book. Why?
Because you’re more than one book. If you brand yourself too closely with one title, on the next book you’ll have to do it all over again. That confuses people. They can handle lots of books, but they only want one you. Brand yourself correctly and all your books will easily fall under that one umbrella…you!

PhilippinescoverumbreallaUKcover

BudgetSaveSpendIMG_3920 PrivacySwedencoverGrowingYourMoneyIMG_3919

Everything you post online becomes a part of your brand. Your Tweets, your FB posts, your blog updates. Your forwards, your shares, your likes. It all shapes the person people see. Those who have never met you can only form an opinion based on what they see. And that’s based on what you do. How you reply to comments. What you post or repost. It’s not always what you say, but how you say it. Continue reading

2016 NY Writers Conference: Who’s With Me?

NYConflogo2016

I’m headed to one of the largest children’s book writing conferences in the world: the SCBWI Winter Conference (why our annual winter conference is in NY [where it’s supposed to be 8° this weekend] and the summer conference is in LA, I’ll never understand, but that’s another topic.) And OVER A THOUSAND fellow writers and illustrators will be there too. The event boasts many top (dare I say famous) editors, agents, art directors, authors & illustrators in the children’s publishing world. It’s going to be a fantastic few days of learning, inspiration, and friend making.

The large mix of attendees is weighted a little heavily towards the beginner, with many in the intermediate and many many in what I’d call the “seasoned professional” category. The NY conference is a little different from other SCBWI conferences in that, given the proximity to so many publishing houses, it practically rains editors and agents. You’ll see them at conference keynotes, intensives, panels, awards ceremonies, heck, even elevators. Some of them just show for the Art Show or Gala Dinner. Many of them are either new or overworked and don’t travel much, so you won’t see them elsewhere.

If you’ve never been, and have wondered if it’s worth it, I have to give it a hearty YES YES, two cramped writing thumbs up. And not just because I love my NY roots and will find any excuse to go back. But because it’s a writing experience like no other. It’s not a pore-over-your-workshop-notes-and-guarantee-yourself-an-aha-moment. It’s a wow-I’m-really-a-writer-surrounded-by-other-writers-and-this-is-where-I-want-to-be-moment. If you don’t have one of those while you’re there, well, you might not be a writer after all. And that’s OK, too. Isn’t that an important learning moment as well? No matter what you walk away with, I promise you won’t regret your decision to attend. There’s a reason a thousand people from around the world will be at this thing.

Now if you happen to be one of these thousands of fellow conference attendees this week or sometime in the future, and are fearing for your life because you’d rather be in your jammies creating in the privacy of your home and not in the middle of a grand ballroom surrounded by all these cat ladies, here are some conference tips to maximize your trip.

Conference tips:

  1. You’re not going to get a contract (seriously, toss that thought right now), but you WILL make contacts. These connections might lead to a contract some day. But don’t pressure yourself, or others. Listen. Learn. Be present. Follow some new people on Twitter and Facebook (follow this blog!). It’s kind of like college-you aren’t really there to memorize the Periodic Table; you’re Continue reading

How Many Pages Should Your Manuscript or Book Be?

Sometimes it’s easier to see than explain:

PageCountInfographic

Pay to Enter a Writing Contest?

Van-Price-is-Right

There are some sneaky things going on in the writing world that you might not find sneaky. But I do. And I’m calling it out.

Writing contests. Mostly the kinds where you send in unpublished works.

It seems everyone and their mother, literally their mother, has some sort of reader’s or writer’s choice award. All you have to do is pay a small fee, say $19 to enter your manuscript or book into the contest. WHY ARE YOU PAYING MONEY TO ENTER A WRITING CONTEST? At least at the state fair you get a free fair pass in exchange for your peach pie entry fee. If it’s for charity, of course, yes yes pony up. But otherwise NO. As in NO.

What do you win? Let’s dissect a bit.

It might be bragging rights that you won a writing contest. That’s OK. It doesn’t have to be a trip to Sweden to accept the award.

leo

Maybe it’s simple a ribbon or actual award/plaque. Fine. Still not a reason to cough up dough. Don’t tell me they are charging you to cover the cost of the actual award. Oh please.

Why would you pay money to say someone liked your unpublished story? Will it help you move forward, professionally, in some way? Really? Don’t fork over cash just to have your ego massaged. Volunteer somewhere if you feel the need for that kind of ego boost. Or I can tell you: You are a good person. You have value. Your writing is great. I think you’ll amount to something someday. Really. I believe in you. Please don’t waste your money.

Ask yourself these questions:

Continue reading

Revision: Taking A Step Back

 

Image result for image person asking help

Have you ever been asked to read a friend’s manuscript, and, well, their work was borderline horrible? But that friend is so clueless that he/she thinks it’s PERFECT and is honestly thinks a movie deal will be offered any day now?

Well I’ve been that friend. My first drafts were horrible. In fact, I didn’t even know they were drafts. I thought I had a final product. And I thought I had a GOOD final product.

After the first pieces of feedback, I got busy rewording a few things here and there, changed a description or two. What I didn’t realize is I was waaaay off the mark in what needed to be fixed. It wasn’t a matter of copy edits. It was the story overall needed some attention. “Revision” was something that needed to sit tight while bigger issues were figured out.

Here’s what I wish helpful folks would have told me:

Dear Bitsy,

Thank you for the chance to review your manuscript. It’s a charming concept with some wonderful moments. But it needs a bit of work.

A book is a story, a destination. HOW you tell the story is almost more important than WHAT the story is. Both need to be solid.

A simple question to ask yourself is: My books is about _______ but underneath it’s about ________. Wanting to dance, for example, is really a story about wanting to find a partner, or wanting to belong. Knowing what your character wants is what your story is about. Continue reading

8 Writing Tips in 8 Minutes: Bitsy’s tips for the newbie picture book writer

Are you one of the over 200 peeps headed to the SCBWI CA North/Central 2015 Spring Spirit writer’s conference? (wow, that was a mouthful) Are you looking for some beginner’s tip? Take a look here…”8 Writers Tips for Beginner Picture Book Writers” (uh,yeah, that was a mouthful too…don’t that that sway you on my mad writing skillz)

 

Hope to see you Saturday!