How do I Find an Agent?

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Google “how to find a literary agent for children’s books” and you’ll get 1,580,000 hits. Over one and a half million! And that’s just in the kidlit world. There are many, many theories on how to find one, just like there are many many theories on how to write the perfect picture book. Many roads will take you there, my friend. You just need to start walking. THEY AREN’T GOING TO COME TO YOU.
First things first. You need to make sure your manuscript is print ready. Never send something that isn’t perfect/finished! Has it been copy edited? Have you had more than one other person review it–do you have a reliable/experienced critique partner/group? Have you been working on it for longer than, say, a month? The ironic thing here is that the next thing I’m going to say is be prepared to make changes if necessary which contradicts the “make sure it’s perfect/finished” statement. An agent might have suggestions on how to make your manuscript better, and you might need to make those changes before he or she agrees to represent you. (It’s ALWAYS up to you to decide if and how those changes will be implemented. It’s your manuscript, afterall. Feel free to say “No, thanks” and move on to the next agent on your list if the recommend changes don’t feel right to you.)
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Second, you need to research the right agent FOR YOU, one that will like/accept not only your genre and age range but fits your style. That means your style of writing as well as your style of a working relationship. You do that by researching reputable agencies online and reading up on every agent that reps the kind of manuscript you have–based on what they have already sold and based on what they say they are looking for. Have they represented authors that have books similar to yours? That’s what you are looking for. This may be the only time you don’t want uniqueness. You want someone with relevant experience so they can get you the best deal and offer you the best, most applicable guidance. A super YA agent, for example, might be a crappy picture book agent. It’s a different world. Maybe it’ll work out–see what else they’ve sold. The good news is they will tell you directly on their page what they are looking for and have sold but that bad news is it’s a lot of work b/c there are so many agencies and so many agents.
How to get started researching, you may ask?
  • https://janefriedman.com/find-literary-agent/ gives an excellent overview on finding agents. It’s not specific to kidlit, but is worth reading every word. This post is from 2015 but still very much valid. Jane gives tips on checking an agent’s track record, what to expect from a good agent (are they members of AAR?), and explains submission guidelines piece by piece. READ IT. I’m not kidding.
  • The very first blog page on that Writer’s Digest site that I’d recommend you read is http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/pubtips. Editor Chuck Sambuchino culled advice from real agents, who Tweeted their top tips on what to do and how to do it. For example, some advice from 2013 that still stands is from agent Jacquie Flynn’s (@BookJacquie): “Check out an agent’s website, tweets, & blog posts to get a sense of her style & taste before you query. Customize for best results.”
  • Speaking of Twitter…I’ll go ahead and quote Chuck from that same blog, who says, “Many, many agents are on Twitter. And by reading their tweets, you can get a deeper understanding of what they seek as well as what kind of writing excites them. Use an agent’s online footprint and research them. Read their blog interviews. Review their website. This helps you better target agents to query, and it also helps you learn more about each rep, giving you information you can use to begin your query letter. For example, ‘Dear Ms. Flynn, I saw your tweet about how you seek irreverently humorous young adult books such as Spanking Shakespeare. For this reason, I think you would like my YA comedy of errors, [Title].'”
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Social media is your friend when researching agents

  • And speaking of matching up agents with what they’ve already said they like…Have you heard of MSWL? If not, write it down! There is a great website/resource called MSWL — Manuscript Wish List  — where agents regularly Tweet out exactly what they are hoping to find, and the results are tallied and searchable here: http://www.manuscriptwishlist.com You can do a search for exactly what you’ve written, such as #magic #chapterbook #unicorns, and see if there are any matches. It’s worth coming back to again and again.
  • If you’re a member of SCBWI (and if you’re not, don’t be an idiot, join already!), start looking up names and agencies with “The Book” that is online to members http://www.scbwi.org/online-resources/the-book/. Go to the Agents section. It lists websites for every agency that’s worth reviewing. [“The Book” also lists all major kidlit publishing houses, and gives websites and contact information as well as if they accept unagented or “unsolicited” manuscripts (unsolicited means you need to end a query first), if you decide against pursuing an agent.] Narrow down the agencies you like, then look at their agents, and if the agent reps your age range and/or genre and you think you’d get along, then give them a whirl. There are other sources online that charge for this information and may be worth looking into if you don’t have SCBWI access. Either way, always verify your searches with the agent websites and/or agent social media accounts. Do that with a basic Google search.
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  • Wondering about warning signs, such as contests disguised as paid editing services or agents asking for a reading fee? NEVER PAY AN AGENT TO READ YOUR MANUSCRIPT! RUN AWAY, RUN AWAY! [The exception is legit conferences where you submit your work for a fee in exchange for a critique/feedback, or fundraisers like #PensforPaws where agents (or editors) donate their time to giving you feedback and the money goes to charity. These are NOT solicitations for representation so don’r count as creepy agent maneuvers.] Tally up sleeze-meter readings with help from this list created by “Writer Beware” http://www.sfwa.org/other-resources/for-authors/writer-beware/agents/
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In all honesty, you don’t NEED an agent in the children’s book industry. If you ask me (and you did) I suggest you take all that time researching agents and spend it perfecting your manuscripts. You can submit to many editors and publishing houses directly.  The key is always quality writing, not the agent that submits it. 
The bottom line is: just like when writing your manuscript, DO YOUR HOMEWORK. Perfect your work. Research out a few solid agents that will work FOR YOU, submit per their exact submission guidelines, and see what they say. If they all pass b/c they say your manuscript isn’t ready, well, you know what your next steps will be.
If they like it, well, wasn’t all that work worth it?
Write on!
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