Presentation Skills For Introverts, Part II: Content

What to Include in Your Presentation (and how to best include it)

person discussing while standing in front of a large screen in front of people inside dim-lighted room
image from unsplash.com

If you’ve read my post on Presentation Skills, you may recall that people care more about how someone talks to you more than what they say (a UCLA study shows an audience judges 93% of a presentation on the speaker’s nonverbals–the how of your presentation). If that just made you clench, go back and reread that post to set your mind at ease. Even the most introverted of introverts can still successfully present, and I show you how.

If you have a presentation coming up and are ready to start tackling content (the what of your talk), I’ve got some kick-butt tips for you. Obviously I can’t tell you what facts to include or graphics to omit because I have no idea what topic you’re speaking about. But there are certain things all effective presentations have, and I’ll list what I think are most important–especially in the writer’s world.

I’m mostly imagining you at a writers conference or an author/ school visit. But these tips fit almost every scenario.

I’m assuming–nay, begging–you have an actual presentation ala PowerPoint or Canvas vs speaking from notes the whole time. You’re cute and all but no one wants to stare at your mug the whole time. (And c’mon introverts, do you really want people staring at nothing but you the entire time?)

Hmm, maybe you want to read this what part first, before you focus on that how. Your call.

The Classic Format:

I’m sure everyone has heard the standard old format “tell them what you’re going to tell them, tell them, then tell them what you told them.” Well honestly, it still works. It’s actually kind of magical. So I’m not going to spend time explaining that. Just know you don’t have to repeat yourself word for word or be formal about how exactly you outline, explain, and recap. It’s the best method to use, IMHO, so stick with it.

The Before You Start Part; Speaking Their Language:

You need to know your audience and cater the presentation to them, at their level. (Or should I say at the level they are, regardless of where you’d like them to be.) You wouldn’t create a presentation to teachers the same way you’d present to second graders. Choose graphics, words, phrases, and examples that speak their language. Think about how they will best respond to what you’re saying, and what techniques you think they are most likely to pay attention to (and therefore learn from).

The Before You Start Part; Thinking Visually:

think outside the box
image from Nikita Kachanovsky and unsplash
  1. Try to think visually. Where can you add a graphic, a photo, a colorful pie chart, do it. Audio clips, video clips.
  2. Think even more visually. Add show & tell items that you hold up or point to behind you. Any sort of prop. Books, stuffed animals, art work, flip charts.
  3. What if there was a part where you stopped and wrote on a whiteboard? What if you started drawing on it? Doing math?
  4. Can you introduce someone in the audience and have them stand up to wave hello?
  5. One note of caution: as mentioned in the Presentation Skills post I keep talking about, don’t pass anything around while you’re speaking. If people are looking at something in their hands, or distracted by the rumble of it getting passed around, it means they aren’t listening to you. Hold it up, then keep it up front and wait until you’re done to let people manhandle it. (And know it might get dirty, broken or stolen.)

Getting Down to Business; The Outline/Preview Part (Tell them what you’re gonna tell them):

It’s great to start out with a bang. A funny story, anecdote, fact. No need to stress over this, though, especially if you’re not funny or if humor doesn’t some easily for you. Many people default to a quote that summarizes the overall topic or feeling of the workshop. Simply google your topic and “quote” or “fact” (“bee facts” “quotes about bees”) and something useful is bound to come up. See “The Now-That-It’s-Written Part; Your Live Intro,” towards the bottom for more details on how to kick things off; it includes how to start your intro as well as what else to include.

Getting Down to Business; The Meat (Tell them)

  1. For every point you make, back it up with examples and data. You don’t need to have first-hand knowledge of everything. But it should all be factual.
  2. Have smooth transitions from one point to the next. Make it clear it’s a new section.
  3. Along the way, ask questions! People like knowing you care about their feelings or opinions. Have people raise their hands by saying “Show of hands [then raise your own hand], how many people have…?” It keeps things interactive (and keeps people on their toes if they know they might be put on the spot. But don’t put any one person on the spot, keep it a group Q). Questions that people can answer YES to are great because it gets buy-in and keeps them invested in what’s going on.

Getting Down to Business; The Recap (Tell them what you’ve told them)

silver corded microphone in shallow focus photography
@kanereinholdtsen
  1. Remind them of all the main points you talked about, and bring at all home with a grand conclusion. “Now you know how to best prepare for your next presentation.”
  2. Leave them with a Call to Action. “I want everyone here today to give themselves a deadline to when they can start practicing their next presentation. I’ll give you 30 seconds to write it down.”

The Conclusion Part

  1. End with a bang. Another great place to have a quote, inspirational story, or joke. At a minimum, leave with a fun-but-relevant graphic on the screen that in large font includes your contact info, where you might be presenting in the near future, book titles/product info, and website. Keep it up until you walk out of the room.
  2. “Thank you for letting me be here today. I hope you learned more than you ever expected about presentations. My name is Bitsy Kemper. Thank you.” (Ideally there will be applause or at least some head nods.)
  3. “Any questions?”
green plant beside white desk
from @jdubs and unsplash

The After Part; Q&A

Yes, you should leave time for Q&A. Spend some time trying to predict what kinds of questions you’ll get so you can either a) go back and include that content in the presentation, or b) have answers ready so you’re not caught off guard.

You’ll still have people raising their hands afterwards, even if you don’t officially include a Q& section. You are the content expert and people will understandably want to pick your brain. Yeah, sure, there might be a few chomping at the bit to prove they know more than you, but keep your cool. Control the room.

  1. If questions were asked during the presentation that you are going to cover, do no answer the question. State “We will answer that in about two minutes.” Then move on.
  2. If questions were asked that you don’t cover, don’t answer them right then either. You are in control, remember. “I don’t cover that here, but let me write that down and we can go over it in Q&A after the talk.” Use a flipchart or whiteboard if avail so they know you are taking it seriously.
  3. Question that came out of left field? “That’s a great question but a little off topic for what we’re learning today. I can talk to you after for a little bit.” That’s it. Move right on to next slide, Q, or point.
  4. If someone challenges you or picks apart your facts/presentation, be gracious. They just want attention. You typically don’t have to challenge them back. “Thank you for your feedback. [pause] Anyone else with questions?” seems to be very effective. That lets them know they’ve been heard.
    • Have I mentioned “Control the room” enough? It’s your show. Not theirs. You have the mic. You get the last word. Just make sure it’s a kind one.

The Now-That-It’s-Written Part; Your Live Intro:

  1. Kick off your talk by pandering to the audience. It works Every. Time. You know how rock stars shout out “Hello Sacramento!” and the local crowd goes wild? The crowd feels seen. Special. As if this concert is only for them and hasn’t been done exactly like this on tour all 147 times earlier this past year. Do the same thing. Unless you’re not in Sacramento. Start with “Hello, Cherry Avenue Second Grade!” or “Good morning, writers and illustrators!” They will know you are there–for them and only them.
  2. Next, slowly and carefully state your name (don’t assume everyone knows you!) as well as the name of the session/workshop/talk or topic. “I’m Bitsy Kemper and this is Presentation Skills Part II: Content.” This allows an early and fast exit to anyone that is in the wrong room.
    • Start your slide presentation after you say your name and after the title of the talk. Don’t have it up before you talk, or the second you start talking. You want people to get used to focusing in on YOU, not watching the screen.
  3. Give a sentence or two on why YOU are the content expert and why you are uniquely qualified to be giving this presentation. Toss in a fun fact if you’d like. “I’ve been presenting professionally for years. You may have seen me on CNN or on one of my regular TV news segments in Sacramento, Portland, Phoenix, or Albuquerque, heard me on national radio, read my syndicated newspaper column, or seen me in any of literally hundreds of media outlets across the country. Maybe you’ve driven by me on the freeway and didn’t even know it!”
  4. Dive right in with “Today you are going to learn…” (see the important reason why you don’t lead with “Today I am going to talk about…” in DON’T #1 here)

The Now-That-It’s-Written Part; Handouts

  1. PEOPLE LOVE HANDOUTS. Please do yourself a favor and create something, anything. The audience will not only love you extra for it, but they’ve got a tangible piece of you they can take with them. It’s the best marketing tool!
  2. As with visuals, don’t pass them out while or even before you’re talking. It’s a distraction; people look ahead or read instead of listen. Let them know you have handouts and will be distributing afterward. It helps ensure people stay until the end 🙂
  3. Don’t include proprietary info or anything that would prevent someone from coming to your session next time. Give them just enough to remember what you were saying and how great you were; not the whole presentation.
  4. Make SURE you have enough for everybody. This is ESPECIALLY important at schools. Don’t give away 60 bookmarks and leave 42 kids without. If you realize you’re shorthanded, don’t sweat it. Mail 102 to the school afterward. This goes for anything when it comes to kids: HAVE ENOUGH FOR EVERYONE. I learned the hard way. After a school visit a kid asked me for my autograph. I said sure, and grabbed the one piece of letterhead I had handy. Big mistake. Another kid came running over. “Can I have your autograph?” I didn’t have any other paper. I tore off a piece of scrap paper from my school-visit contract, the only other paper I had. The first kid gloated. A third kid came running over. I tore a scrap of paper even smaller. Fourth kid. No paper left. I asked if he had any paper or notebook that I could sign. He did not. First kid gloating even more. Kids that were dismissed from the assembly started running back in and lining up. I had no paper. At all. Kids wanted autographs. “It’s not fair so-and-so got one.” The teacher Was. Not. Pleased. Lesson learned.

I promised you kick-butt tips on creating the content of your presentation and hope I delivered.

Let me know if you learned anything. If you use them. If you have other tips.

Now stop reading and start preparing. You’ve got lots to do. And you’re gonna do great.

Presentation Skills for Introverts: 5 Easy Do’s and 5 Don’ts…plus 6 Bonus Extras

Public Speaking Tips for the Timid, Shy, or Panicked

Γειά Σου Hello GIF by Frances

If you’re an author, odds are you’re going to be giving some sort of presentation, whether it be a book signing or school visit or conference workshop.

And if you’re an author, odds are you’re an introvert.

Maybe you’re an extroverted introvert, the social type who’s often confused for an extrovert.

Heck, maybe you are an extrovert, you rare bird you.

Any way you label it, odds are you hate public speaking. Otherwise you’d be out drinking with your friends and not reading this blog post. Glossophobia, the fear of public speaking, is said to affect up to 75% of the population, and ranks higher than the fear of death. Over 15 million Americans suffer from some sort of social anxiety.* It’s amazing anyone gets out of bed.

You could study the reasoning behind the fear. You can work on specific exercises to lessen anxiety Watch video tutorials.

Or, stay in bed.

But those speaking engagements are still there. They are going to “get your name out there,” build your brand, and sell your books, remember? You can’t avoid them. Not if you want to sell books, that is.

I’m not trying to scare you off, but hey, people are strikingly more likely to remember HOW you said something compared to WHAT you said. That means you gotta work on your game. Think of a great speaker you saw. Now tell me what he or she said. You probably won’t remember most of the content, but you’ll remember the overall message or feeling they left you with. When it comes to remembering a speaker’s talk, a UCLA study showed that people tend to remember about 7% of what the presenter said (the words). That’s it. The rest, 93%, is the nonverbal impression the speaker made on the attendee.

The good news is 93% of what attendees walk away with is all under your control. Gestures account for 55%, tone 38% of the opinion/memory. You can affect that. Relatively easily (honest–I’ll show you). Another study by Management Science showed people are more likely influenced by the likability of a speaker that the quality of the speaker’s arguments. So…not to add to your stress, but instead of spending all that time on content, you need to spend time on delivery too.

Good thing you’re a peach.

Image from Society6
image from Society6

I’m going to give you some solid ways to make sure your presentation stands out from the crowd, no matter how shy or nervous or a beginner you are. These 5 DOs and 5 DON’Ts will ease your mind and take you from a panicked mess to a well-informed presenter.

I’ve also included 3 extra of each, for the advanced presenter who wants to crank it up to eleven.

If you take it seriously and do your homework, you’re gonna do great. Realistically you might not hit a home run your next time at bat (sorry but IRL there are no shortcuts or instant successes, this isn’t a Hallmark movie), but you’ll get on base at least. You got this. Honest.

Or, you can, if you try.

DON’Ts

  • 1. DON’T Confuse your agenda with theirs

You are there to give a presentation, right? Wrong.

You are there to share information, right? Wrong.

You are there to make them a better speaker/reader/person. You are taking your expertise and sharing it with them so they can implement it and improve their lives/careers and therefore they can improve the lives/careers of others.

Isn’t that wonderful?

Not:“I’m here to talk about…” But: “Today you will learn…”

It may seem like a subtle difference but that change in perspective makes all the difference in the world. (OK, not the world, but big diff.)

Don’t be a writer but instead be writing

Faulkner, 1958
  • 2. DON’T Peddle your wares

No one likes a sales pitch. It’s icky. You’re not starring in an infomercial. Have your book(s) standing up on a table off to the side, and unless someone asks directly or you are quoting from them, don’t even acknowledge your titles. Let them speak for themselves. (It’s perfectly OK to point to them in your intro as you mention you are an author, tho.) If your presentation goes well they will be flocking over to buy or ask about them. Even if you think you’re being cute, the second you start hawking your stuff you lose credibility–as well as your audience. Don’t let them think you are only there to sell your books. Prove you are there to improve their [xxxx].

  • 3. DON’T EVEN THINK ABOUT NOT REHEARSING. Out loud. Repeatedly.

How do you become a decent presenter? The same way you get to Carnegie Hall: practice, practice practice. While most audiences will decide within seconds whether or not they deem a speaker credible, writer-ly crowds are rooting for you, so don’t sweat it too hard at writing conferences. You still have to practice; just know they aren’t out to judge you harshly–they really want to learn (and for you to succeed). Give them reasons to pay attention to you instead of reasons to doodle or switch sessions midstream.

There is no way around this: you HAVE to practice your talk. Out loud. In front of people. More than once.

Your audience isn’t expecting a TED Talk, but they want to know you didn’t wake up this morning and throw the presentation together as you walked down the conference hall. And they deserve your best efforts. I’ve heard presenters say “When I was working on this on the plane” and “Last night when I wrote the page” and it’s flat out insulting. They just admitted they only worked on this presentation, that I have paid hard-earned dolla-dollas for and have eager expectations on, on the fly. Not cool, man. You’re a professional getting paid to do this. Show it.

Yes, you will feel awkward talking to yourself as you rehearse. But you have to say it out loud before going live. The first “dry run” will give you an idea on timing: how long is it? Do you need more material or do you need to cut some stuff out? The second time you’ll be more likely to notice where you repeat yourself or where things are out of order. The third and fourth time you’ll get more comfortable and more familiar with the material, with what’s coming next, so you can focus more on the HOW you’re presenting instead of the WHAT. (You wrote it, how hard can it be to remember it?) You’ll get more comfortable walking around as you talk. [Repeat after me: I am not sitting or standing in one place the whole time. I am not a boring robot.] The more comfortable you are with the material, the more comfortable you will be onstage presenting it.

  • 4. DON’T START OUT APOLOGIZING. Or apologize mid-talk.

Never start out with an apology. You only get one change to make a first impression, right? Start out strong. If the projector isn’t working, stop and quietly go over to your handler or whoever is in charge to get help. No need to announce “Oh this isn’t working, let me get help.” We know it’s not working. We are in the room. If a table is in the way, walk over and move it, without saying a word. None of this “Let me move this before we get started…” You need to control the room from the second you make eye contact.

When should that be?

Don’t make eye contact with the audience until you have things under control and are ready to go.

That’s not to say you don’t own up to anything if you have made a mistake (“Oh, sorry, I thought you said beaches”). I’m referring to if something technical/mechanical goes wrong before or during your talk.

  • Not: “Oh, wait, this needs to, um, let me fix, er, move this, bum-dee-bum, hi, oh sorry, I hate this, hang on while I juggle some furniture around, doot-de-doot-doo, almost there, one mooooore sec, OK, now we can get started.” Nope. Not: “Wait, that page isn’t supposed to be here, I thought I fixed that, hang on while I–dang it, I paged back too far, now I have to…doot-doot, bear with me here, folks…” No. Shut your trap and make it right. Without a sound. Without eye contact. You might think you’re making it less awkward or being charming by narrating, but what you’re doing is calling attention to the fact something is wrong. Or that you don’t have your act together. No sense announcing it. Fix it. If it’s a dreaded typo, don’t fawn over it, simply state “oh, that’s spelled wrong” and move on. Don’t be embarrassed. You’re human. If you can’t fix what’s wrong on the screen, calmly move on, talk from your notes instead of slides, or jump to Q&A. To me, this is the #1 way to tell a beginner speaker from a seasoned one.
  • Running late? Whether it’s your fault or not, own up to it–the right way. Not: Sorry I’m late But: Thanks for waiting
  • Missing materials? Not: I was going to have handouts but… But: I’m passing around a sign-up sheet; I’ll be emailing you a summary/worksheet/handout tomorrow. Or, The conference coordinators will get you handouts within a week. (Find a solution, stay calm and in control.)
  • Not: Sorry it’s so cold in here But: Thanks for bearing through this arctic room temp

On a related note, never throw anyone under the bus. Even if, say Thomas is to blame for the typo/missing docs/cold temp/etc, never call him out (“Ack, I told Thom to fix that”). You’ll look like a jerk, even if it was Thom’s fault. It’s your presentation. Blame no one.

Silence while you correct it, on the spot, like a boss.

  • 5. DON’T GO LONG

Ending on time proves you rehearsed, are fully aware how much time you were given, and knew how to use it effectively. It also shows you respect the audience’s time.

Again, this is a difference between a seasoned presenter and a newbie.

DOs

  • 1. DO Start BY ANSWERING ‘WHAT’S IN IT FOR ME?’

In addition to starting with who you are and why you’re qualified to be speaking either on the topic or at that event, tell the audience what they will learn (not “what I will talk about!”), and how it will make them a better writer/editor/artist/person–i.e., what’s in it for them.

  1. Greeting followed by your name, spoken slowly and clearly
  2. Two or three reference points on why you are the content expert and maybe a fun fact about yourself
  3. Specifics on what people are going to learn/walk away knowing
  4. Why they need this important information, if possible

“Hello! I’m Bitsy Kemper. I’m author of 21 books and have taught presentation skills for years, from beginners up to corporate vice presidents (talk about a tough crowd). Today you’re going to learn how YOU, you sweet introverts, can make your next author visit or book presentation shine, even if you hate giving presentations. How does that sound?”

Or: “By the time you finish reading this blog post, you will learn ways to make your author presentation better, in both content and presentation skills. As introverted as most authors are, these tips will not only ease the stress of future book signings or conference speeches, but give you insight into how to make talks successful regardless of how comfortable you feel in front of a crowd. Your future audiences will walk away with a positive impression of both you and your session.”

You don’t want to include background on yourself that isn’t relevant to that particular setting. In the first example above I stated I’m an author because I’m talking to authors. If it was a corporate setting, I know they are a tougher sell so would have started with “I spent 13 years in the computer industry, then consulted on marketing and branding for small businesses, have been on CNN/movies/TV, and as author of 21 books giving presentations across the country, now focus on helping others–like you–write and present. Today you’re going to learn how to take your presentations to the next level, whether you hate giving presentations or think you’re already pretty darn good. Who’s ready to start learning some secret intel?” In that case I gave some corporate experience so they know we have a common thread, gave quick acting nod as that always helps a presenter’s cred, and used being an author as my most relevant experience explaining why/how I know about giving presentations.

No humble brags. More of a brief resume recap that’s targeted to the audience. And speaking of audience…

  • 2. DO Know your audience!

Who are you talking to? Are they fifth graders? PreK? PreK all the way through 5th grade? Teaching staff? Just like you wouldn’t write a book for fifth graders in the same way you’d write it for four year olds, you need to know who you’re talking to and adjust accordingly.

Your message won’t change, but how you get it across will.

There are times you won’t know in advance–whether the people that hired you never told you, or they don’t know themselves (hello, book tour!). There are times the info changes (“…there was a K/1 field trip today so we’re sending you to third grade instead”). I mean, how many of you have ever signed up for a session at a conference and then switched once you got there? It happens.

Even if you were told who they are–CONFIRM. After that great intro you just gave–ask some questions to get a feel for the room. Start with a questions they can answer yes to. It gets buy-in from the get-go. “We’ve got writers in the crowd, yes?” Then narrow things down. “How many are published? YA writers? Picture book? Any illustrators?” Don’t spend too much time here, though, or you’ll come off as unprepared. View this as confirmation of who you think is there, not a panicked blank stare. You know everyone there is there to hear what you have to say on the topic, so it’s not like a random crowd rounded up from the street. A few clarifying Qs should handle it.

  • 3. DO Spend time on content

As much as you’ll want to practice HOW you’re saying it, you need to make sure WHAT you’re saying is a) factually correct, b) what they hired you to talk about c) WHAT WAS ADVERTISED (if you are at a conference, triple check this; almost nothing upsets a crowd more than a speaker talking about a subject that differs from the title or program summary. They will blame you, not the conference coordinators.)

  • 4. DO Radiate

Be confident knowing you are a content expert. You are up there presenting because you know what you are talking about. Everyone has felt the pangs of Imposter Syndrome; don’t let it get to you. Sure, there will always be someone who knows more than you on the subject. Does mean that you don’t know enough, or are unqualified? Not at all. You were asked to present (or in some cases, did the asking) because you know what you are talking about. So let that shine through. Remember that statistic on importance of being likable?

If you’re not a confident person in general, pretend, just for today, that you are, and act like one. That’s why you are there. That’s why they booked YOU. They could have asked anyone, and they chose you. Own it.

I’m not asking you to put on airs or suddenly become someone you’re not. We don’t want to see fakers. We still want the see the real you. Just a confident version of you. I mean, if you don’t believe in yourself or your material, why should I as an audience member? I want you to use your same voice, chose the same vocabulary, dress the same way (OK maybe a little nicer, please–see #5 below). And the only way to get that confidence level up is to practice, practice, practice. (See Don’t #3, above)

  • 5. DO Dress nicely

To use an industry expression, people DO judge books by their covers. Dressing up shows you are respecting the audience. Doesn’t have to be a three-piece suit. Doesn’t have to be high-heeled shoes. But it needs to be something that makes you stand out from the crowd, just a little bit. You’re not an attendee, you’re a guest of honor. Don something that shows you put effort into this. And be consistent, as it builds your brand. (“Oh, the guy in the bow ties” or “You know, the speaker who always wears polka dots”)

Let me caution away from three things. Please, nothing 1. way too low cut or 2. wildly LOOK AT THIS distracting. We want to look at your sweet face as you’re talking, not at your clothes (will there be a wardrobe malfunction?) or platform shoes (will she trip out of them at any second?). Also, 3. nothing brand new. You need to know how something feels and moves before you try it out in front of a crowd for the first time. You don’t want the itchies or to split a seam reaching for a visual aid. (I can, um, neither confirm nor deny any of the above things happening to me…)

Is that all? you’re asking yourself.

Image result for that was easy gif

If you’ve got all that down pat and are ready for more refinement, here are 3 bonus DOs and 3 bonus DON’Ts.

BONUS TIME

  • BONUS DON’T #7: DON’T TALK TO “EVERYBODY.” Be specific. Talk to ME.

Think of this as a one on one conversation. With every member of the crowd. If you start out with “Hi, everyone!” it feels impersonal. Cold. Corporate. Like I’m one of many. If you say “Hello Cherry Avenue fifth graders!” you’ve made every fifth grader at that school feel special. Plus their teacher <shout out to Mrs. Fox!>. The crowd knows you are there for THEM, not for any ol’ group of kids. It feels personal. There’s a reason the crowd goes wild every time a rock star says “Hello, [insert your hometown]!” We feel special. Seen.

  • BONUS DON’T 7: DON’T DISMISS Qs

“As seen on page 10…” or “As I mentioned earlier…” are not great ways to answer a question. If they knew the answer was on page 10, if they remembered what you said earlier, or if the answers given were clear, they wouldn’t be asking. Don’t be an arrogant jerk. Answer as if it’s the first time you’ve heard it. [Caveat: if the 4th first-grader in a row asks the same question, recognize they might not be capable of coming up with other/new questions and just want to be called on to make you happy. State the answer and end with “Are there questions not related to [xx]?” or simply end the Q&A. With a smile.]

On the flip side, there is nothing wrong with saying “I don’t know” to a Q. If you truly can’t bring yourself to say those words, a) get some professional help and b) pause and answer with a genuine “Let me look into that. Other questions?”

  • BONUS DON’T #8 DON’T BRAG

State facts. Sure, tell us what went right. But include failure in your success story. We want to share in your humanness.

  • BONUS DO #6: DO ADD VISUALS

We like you. But we don’t wanna spend the entire time staring at your mug while you yammer on. Or listen to you read your slides word for word. Personally, I feel if a speaker doesn’t have a powerpoint-type presentation it means they didn’t take it seriously or didn’t put in enough effort. I really do. That’s my corporate background talking and I can’t shake it. If computer-generated presentations really aren’t your bag, baby, at least give me a few other things to look at. Think of it as Show & Tell. Any sort of visual will go a long way. Sprinkle them in, don’t give me one in your entire 90-minute session. Include, say, a prop. A sample product. Photos. A large flip chart. An audio or video clip. Artwork. Don’t pass anything around, though. If people are looking at something in their hands, or distracted by the rumble of it getting passed around, it means they aren’t listening to you. Speaking of passing it around…

  • BONUS DO #7: DO Bring a handout or giveaway of some sort

Yes, total suck-up move. But it works. People LOVE handouts–it’s like a follow up session with tangible information. It should have your name/logo/website on it, whether it’s a bookmark or session summary. Great branding opportunity! Wait until your talk is over before handing them out to keep the focus on you instead of the paper/trinket.

An example of an exception here is conferences or workshops for grown-ups. Maybe teenagers. To keep it interactive, often times I’ll bring a bag of candy (usually M&M Halloween-sized) and keep it hidden. The first time someone interrupts with a question, after I answer it I toss them a bag, thanking them for being bold enough to ask a question. I say it’s an incentive for the crowd to keep asking Qs, and toss one each time a Q is asked. They love it!

All handouts leave attendees with a positive impression, and a tangible piece of you. Win win.

  • BONUS DO #8: DO Ask your audience (yes) questions

Asking questions keeps them involved. It keeps them on their toes (“whoops, I wasn’t listening, what did she say? I need to focus back”). By asking questions they agree with, it gets them on your side. And it gets them invested in the outcome of the session. You can take it a step further by getting them active: “By a round of applause, who wants to get published?” [Ask a Q everyone will answer yes to, and therefore all applaud.] Applauding effects the brain. Happy people applaud. Happy people smile. When even one person smiles it makes everyone in the room feel better because they, consciously or unconsciously, are smiling with that smile-er. Smiling people set a positive tone for your presentation. A happy tone is a great start. Wouldn’t you say that’s worth clapping for? <—see what I did there? 🙂

I hope implementing these tips will help your next presentation be the best one yet. The links give a ton more help, in much more depth than one blog can offer, and are worth a quick click. There are plenty of tried-and-true classic books to review as well, by well-respected experts like Dale Carnegie and Decker Communications. Check back with me in a little bit. Let me know what you’ve improved on most.

*Yes, I did quote my own book. In this/that link you can find my (award-winning!) TEENS AND PHOBIAS book for as little as $5.95. I don’t profit from sales, so I’m not actually asking you to buy it. But it’s honestly very helpful for anyone, not just teens, with social anxiety or a phobia of any kind, especially ones they may be reluctant to admit.

Getting Conference-Ready: 10 Conference Tips for the Introvert, Beginner, and Beginner Introvert

Whether you’re headed to your first conference or your fifth, you’re gonna want to plan ahead. Most writers are introverts, and panic at the thought of being in a room with strangers. Relax! You’re going to be fine. The children’s book industry is wonderfully welcoming and supportive. (I’ve attended and presented at conferences across the U.S., from local to international events, and never cease to be amazed at the kindness.) To help maximize your precious time, and all that coin you’ve already dropped on the event, here are some tips I’ve found most helpful:

image from luckylittlelearners

Conference tips:

  1. Have an overall goal in mind. This might change for every conference. Most people assume they are they are there to get published. But let’s not get ahead of ourselves. You’re not going to get a contract at the conference (seriously, toss that thought right now). Be realistic. Let’s assume you’re there to figure out how to get published. Try to break that down into measurable steps.
    • Maybe your goal for that one conference is to find an agent, or to find out how to get an agent, or simply bust out of your comfort zone. OK. Can you make it even more specific? If you’re looking for in an agent, for example, what qualities or skills are important to you? Figure that out before you go so you know what to look for in the agents that are there, and you’ll be able to better size up and decide if anyone there is right for you. No sense submitting to an agent you don’t want to work with, right? If you want to break out of your comfort zone, list out two or three specific actions–like initiate a conversation with two strangers, attend that awards banquet by yourself, and/or refuse to sit in your room doing email every night.
    • Center all your time/schedule decisions around that one overall goal. Attend only those sessions that fit your goal, for example. It will help you manage your time AND challenge yourself to achieve that specific goal. (Next conference you can attend the other sessions that sounded equally good–odds are you’ll have a difference goal by then.)
  2. Get ready to smile and say hey. I hate the slimy connotations of the word networking, but conferences are really about the people. Otherwise you’d stay at home. What I mean by that is don’t just focus on the workshop topics, look at who’s teaching them. Read their bios. Try to read the book of the keynote speaker and/or whoever you’re taking classes from beforehand, so you know their background and you’re not coming in cold. That’s how you feel like a insider! By doing your homework you’ll feel like you already have an edge. Odds are you’ll be eager to meet the presenters. When else will you have the chance to meet them, and see what they’re really like? You can take just about any class online these days, but meeting these professionals in person? That’s why you’re there.
  3. Have your “elevator pitch” ready! You’ll be using it throughout the conference, that is, if you’re taking the conference seriously and are out there meeting people. (Here’s a good primer to get yours shiny.)
  4. Pack with a theme in mind. Not as in 1800s or hippy, but something that is consistent. It not only helps make packing easier, but makes it much easier for people to find and remember you every day, as well as afterwards. “I’m the one in polka dots” or “I was the one with pink striped hair.” You won’t be in the same thing everyday but people will start to recognize you by how you dress.
  5. Get your class act together. Speaking of clothes…at writer’s conferences you don’t have to dress to impress, but c’mon, this isn’t your mom’s basement. Make an effort. Dress like you’re going out to eat, not like you just woke up. If you look like you’re taking this seriously–others will take you seriously too. (But skip the heels, ladies, that’s one fashion item that’s just silly at a conference.)
  6. A simple trick: stick business cards (people still use them!) in your badge holder, so they’re handy. Make sure your website and whatever social media handles/hashtags you use are included–if not, write them in with pen. Consider adding a QR code to your card that allows a cell phone to take people directly to your contact info, including your website URL, without them ever having to type a thing. https://www.youtube.com/watch?v=WS7jdYZomu0 tells you how to create a free vcard. https://blog.4colorprint.com/great-designs-for-business-card-layout-inspiration has ideas for unique looking biz cards. [Note: I have no affiliation with either of them whatsoever]
  7. You never know who you’ll be sitting next to so be nice to everyone you meet. Author and illustrator Debbie Ridpath Ohi has some great conference tips on “making the first move” – you need to suck it up and introduce yourself around! Remember the part abut people being the reason you’re there? [See more of Debbie’s advice, including charming comics about being an introvert, at her website here.] Since most of us will be attending the conference alone (even if we traveled with a friend), it can get nerve racking. Wracking even. Take some “survive attending a conference alone” tips from themuse.com here. [Again, no affiliation]
  8. Be open to learning. If you’ve attended a hundred conferences before and find yourself saying “I already know this” at every session/workshop, then you’re preventing yourself from learning anything new. I mean, if you already know everything, why are you there? (<— remind me of this one, ok? I’m always the one rolling my eyes saying I knew that, when, hmm, maybe I didn’t)
  9. Prepare ahead of time. Review the schedule. Figure out why the keynoters are keynoters and not session presenters. Plan your day(s). Choose your workshops carefully so it’s not a last-minute choice made in haste. (They need to support your goal, remember?)
  10. Speaking of preparing…if you’re a true beginner, and are looking for basic tips on writing your first children’s book so you don’t feel out of place at your first conference, check out a video I made for the beginning picture book writer. It’s fun. Really. https://bitsykemper.wordpress.com/2014/03/19/179/

I joke about lotion-ing up so you’re not remembered as the hand shaker with the rough skin. But bottom line: do your homework. And get ready to smile. You’re going to have a great time!

He’s following me, isn’t he?