How do I Find an Agent?

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Google “how to find a literary agent for children’s books” and you’ll get 1,580,000 hits. Over one and a half million! And that’s just in the kidlit world. There are many, many theories on how to find one, just like there are many many theories on how to write the perfect picture book. Many roads will take you there, my friend. You just need to start walking. THEY AREN’T GOING TO COME TO YOU.
First things first. You need to make sure your manuscript is print ready. Never send something that isn’t perfect/finished! Has it been copy edited? Have you had more than one other person review it–do you have a reliable/experienced critique partner/group? Have you been working on it for longer than, say, a month? The ironic thing here is that the next thing I’m going to say is be prepared to make changes if necessary which contradicts the “make sure it’s perfect/finished” statement. An agent might have suggestions on how to make your manuscript better, and you might need to make those changes before he or she agrees to represent you. (It’s ALWAYS up to you to decide if and how those changes will be implemented. It’s your manuscript, afterall. Feel free to say “No, thanks” and move on to the next agent on your list if the recommend changes don’t feel right to you.)
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Second, you need to research the right agent FOR YOU, one that will like/accept not only your genre and age range but fits your style. That means your style of writing as well as your style of a working relationship. You do that by researching reputable agencies online and reading up on every agent that reps the kind of manuscript you have–based on what they have already sold and based on what they say they are looking for. Have they represented authors that have books similar to yours? That’s what you are looking for. This may be the only time you don’t want uniqueness. You want someone with relevant experience so they can get you the best deal and offer you the best, most applicable guidance. A super YA agent, for example, might be a crappy picture book agent. It’s a different world. Maybe it’ll work out–see what else they’ve sold. The good news is they will tell you directly on their page what they are looking for and have sold but that bad news is it’s a lot of work b/c there are so many agencies and so many agents.
How to get started researching, you may ask?
  • https://janefriedman.com/find-literary-agent/ gives an excellent overview on finding agents. It’s not specific to kidlit, but is worth reading every word. This post is from 2015 but still very much valid. Jane gives tips on checking an agent’s track record, what to expect from a good agent (are they members of AAR?), and explains submission guidelines piece by piece. READ IT. I’m not kidding.
  • The very first blog page on that Writer’s Digest site that I’d recommend you read is http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/pubtips. Editor Chuck Sambuchino culled advice from real agents, who Tweeted their top tips on what to do and how to do it. For example, some advice from 2013 that still stands is from agent Jacquie Flynn’s (@BookJacquie): “Check out an agent’s website, tweets, & blog posts to get a sense of her style & taste before you query. Customize for best results.”
  • Speaking of Twitter…I’ll go ahead and quote Chuck from that same blog, who says, “Many, many agents are on Twitter. And by reading their tweets, you can get a deeper understanding of what they seek as well as what kind of writing excites them. Use an agent’s online footprint and research them. Read their blog interviews. Review their website. This helps you better target agents to query, and it also helps you learn more about each rep, giving you information you can use to begin your query letter. For example, ‘Dear Ms. Flynn, I saw your tweet about how you seek irreverently humorous young adult books such as Spanking Shakespeare. For this reason, I think you would like my YA comedy of errors, [Title].'”
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Social media is your friend when researching agents

  • And speaking of matching up agents with what they’ve already said they like…Have you heard of MSWL? If not, write it down! There is a great website/resource called MSWL — Manuscript Wish List  — where agents regularly Tweet out exactly what they are hoping to find, and the results are tallied and searchable here: http://www.manuscriptwishlist.com You can do a search for exactly what you’ve written, such as #magic #chapterbook #unicorns, and see if there are any matches. It’s worth coming back to again and again.
  • If you’re a member of SCBWI (and if you’re not, don’t be an idiot, join already!), start looking up names and agencies with “The Book” that is online to members http://www.scbwi.org/online-resources/the-book/. Go to the Agents section. It lists websites for every agency that’s worth reviewing. [“The Book” also lists all major kidlit publishing houses, and gives websites and contact information as well as if they accept unagented or “unsolicited” manuscripts (unsolicited means you need to end a query first), if you decide against pursuing an agent.] Narrow down the agencies you like, then look at their agents, and if the agent reps your age range and/or genre and you think you’d get along, then give them a whirl. There are other sources online that charge for this information and may be worth looking into if you don’t have SCBWI access. Either way, always verify your searches with the agent websites and/or agent social media accounts. Do that with a basic Google search.
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  • Wondering about warning signs, such as contests disguised as paid editing services or agents asking for a reading fee? NEVER PAY AN AGENT TO READ YOUR MANUSCRIPT! RUN AWAY, RUN AWAY! [The exception is legit conferences where you submit your work for a fee in exchange for a critique/feedback, or fundraisers like #PensforPaws where agents (or editors) donate their time to giving you feedback and the money goes to charity. These are NOT solicitations for representation so don’r count as creepy agent maneuvers.] Tally up sleeze-meter readings with help from this list created by “Writer Beware” http://www.sfwa.org/other-resources/for-authors/writer-beware/agents/
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In all honesty, you don’t NEED an agent in the children’s book industry. If you ask me (and you did) I suggest you take all that time researching agents and spend it perfecting your manuscripts. You can submit to many editors and publishing houses directly.  The key is always quality writing, not the agent that submits it. 
The bottom line is: just like when writing your manuscript, DO YOUR HOMEWORK. Perfect your work. Research out a few solid agents that will work FOR YOU, submit per their exact submission guidelines, and see what they say. If they all pass b/c they say your manuscript isn’t ready, well, you know what your next steps will be.
If they like it, well, wasn’t all that work worth it?
Write on!
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Author Platform: Maximizing Social Media

Social Media

slick image from jsums.edu

Last post we defined Author Platforms. So tell me, what is an Author Platform, do you remember? It’s how you show your unique qualities that “brand” you as a writer or artist…with the ultimate goal of leading to book sales. It’s a long term goal, not a RIGHT NOW CLICK HERE goal. No one likes the CLICK HERE RIGHT NOW guy, amiright?

Social media is one of the main ways you create your brand. Since most of your readers will never meet you in person, it’s how most of your readers get to know you. This post is gonna look at ways to maximize social media so you can give yourself the best platform. We’ll talk through some real examples, screenshotted below.

If you need to take a step back and get a basic primer on Twitter, check out https://bitsykemper.wordpress.com/2014/07/15/twitter-101-the-basics-for-writers/

General social media tips to support your Author Platform:

  1. Be you, all the time.
  2. Have fun! Every tweet/post doesn’t have to have something to do with writing or illustrating, but each one should still reflect who you are and what you stand for. Remember the part about the real you needing to shine through?
  3. Sorry to say this, but people are people. And by that, I mean selfish. I’m not judging. It’s fact. We are always asking ourselves WIIFM? As in, What’s In It For Me? No one has time, and we make decisions in a snap. You need to do whatever you can to convince me, quickly, that what you have to say will benefit me. And then come through. So don’t just tell me your book trailer is finished and give me a link. Tell me what the trailer is about, what I’ll see, why it’s worth watching. I need to know WIIFM or I’m not going to click. Even if I like you. I just don’t have time.
  4. Other people are selfish–but you need to be giving. Stop talking about how great your product is. Let us figure that out on our own. Your book really should be able to speak for itself…or at least let others do the talking. A tweet like”Another great review, my work is profiled yet again! Click to see the latest url.2937y5/iji…” gives me no incentive to click. It’s blatant bragging. But what about “What an honor to be included in this roundup, check out the other Best 2016 Reads by Buzzfeed at url.8724r34r/…” or “Thanks for the kind review, Donna, it was nice being your guest blogger this month. I bet no one can guess how many puppies were harmed in the making of that video! [link to Donna’s website].” Do you see the difference? One is “Look at me!!” Another–the preferred method–is “There’s something in this for you, have a look.” You want to be of service. Your book or link or review just happens to be one way to help. [See #6, below.] Continue reading

Creating an Author Platform

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Quick quiz: You’re told you need to work on your “Author Platform.” You:

  1. Smile politely, then go back to searching online for cute cat outfits
  2. Nod, smile, then furiously Google “Writers’ d” hoping you’re not the last to know what the heck that is
  3. Think “Oh, yeah it really is time I update my Facebook, Twitter, blog and website,” then dig right in
  4. B or C but definitely not A (unless it was a really good sale)

Correct answer: D.

What is an Author Platform? And why do you need to care?

Let’s break it down. Author. Platform. It’s like a compound word. (Author Platforms or Writer Platforms, no matter what you call it, are the same thing, don’t get hung up on author vs writer. For the sake of ease, we’ll use the terms synonymously here. I’m also capitalizing the words here for effect, which is unnecessary elsewhere.) A writer or an author is someone who has written something. A platform is a raised surface, something you’d stand on for better visibility. Like a stage. Put the words together and you’ve got an image of a writer standing on a, well, platform, a little taller than everyone around them. They stand out; you can spot them in a crowd.

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That’s the writer you want to be.

You want to be the writer/author that people can find easily or can recognize…the one that stands out. And you’ll need a platform on order to do it.

“Author Platform: your visibility as an author, utilizing your personal ability to sell books through who you are, the connections you have, and the media outlets you use.” –Writer’s Digest

I think of the term as a less-commercial way of saying “author branding.” It means how you present yourself to the public, and how you are seen/viewed by readers, agents, editors, fellow writers/artists and anyone else paying attention. It’s a way of showing your unique qualities that “brand” you as a person, as a writer, or artist…with the ultimate goal of leading to book sales.

Don’t confuse it with image. Image implies something perceived. You’ll be putting the real, flawed you out there, just like you do for your main characters. An Author Platform should be based on truth. You’re not an actor hiring a publicity agent to get media attention. You’re you, showing who you are, with the ultimate goal that the likeable you is worthy of following or noting or reading or acknowledging, and it will at some point lead to book sales. Isn’t that why school visits, book signings, special promotions, launch parties and all that exist, to sell books? Well you’re the in-person version of that, the walking billboard, the neon sign, open 24/7. Except when you’re asleep. Or whatever. You know what I mean.

You are NOT shaking hands and asking people to buy your book all th
e time, oh no, you’re missing the point. No one is going to follow or buy the book from a guy that’s sending pestering Tweets or spamming Facebook posts or always standing up in groups asking people to buy their books after the meeting. Boy is that annoying or what? I hate that guy. What I’m saying is you are your brand. You represent you. So be respectable. Make me like you. Make me WANT to buy your book. If you do it right, you will probably never have to say the words “Buy my book.” I’ll decide I want to on my own.

 

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Note this is a Writer Platform, not a book platform. This is about you, not your book. Why?
Because you’re more than one book. If you brand yourself too closely with one title, on the next book you’ll have to do it all over again. That confuses people. They can handle lots of books, but they only want one you. Brand yourself correctly and all your books will easily fall under that one umbrella…you!

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Everything you post online becomes a part of your brand. Your Tweets, your FB posts, your blog updates. Your forwards, your shares, your likes. It all shapes the person people see. Those who have never met you can only form an opinion based on what they see. And that’s based on what you do. How you reply to comments. What you post or repost. It’s not always what you say, but how you say it. Continue reading

2016 NY Writers Conference: Who’s With Me?

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I’m headed to one of the largest children’s book writing conferences in the world: the SCBWI Winter Conference (why our annual winter conference is in NY [where it’s supposed to be 8° this weekend] and the summer conference is in LA, I’ll never understand, but that’s another topic.) And OVER A THOUSAND fellow writers and illustrators will be there too. The event boasts many top (dare I say famous) editors, agents, art directors, authors & illustrators in the children’s publishing world. It’s going to be a fantastic few days of learning, inspiration, and friend making.

The large mix of attendees is weighted a little heavily towards the beginner, with many in the intermediate and many many in what I’d call the “seasoned professional” category. The NY conference is a little different from other SCBWI conferences in that, given the proximity to so many publishing houses, it practically rains editors and agents. You’ll see them at conference keynotes, intensives, panels, awards ceremonies, heck, even elevators. Some of them just show for the Art Show or Gala Dinner. Many of them are either new or overworked and don’t travel much, so you won’t see them elsewhere.

If you’ve never been, and have wondered if it’s worth it, I have to give it a hearty YES YES, two cramped writing thumbs up. And not just because I love my NY roots and will find any excuse to go back. But because it’s a writing experience like no other. It’s not a pore-over-your-workshop-notes-and-guarantee-yourself-an-aha-moment. It’s a wow-I’m-really-a-writer-surrounded-by-other-writers-and-this-is-where-I-want-to-be-moment. If you don’t have one of those while you’re there, well, you might not be a writer after all. And that’s OK, too. Isn’t that an important learning moment as well? No matter what you walk away with, I promise you won’t regret your decision to attend. There’s a reason a thousand people from around the world will be at this thing.

Now if you happen to be one of these thousands of fellow conference attendees this week or sometime in the future, and are fearing for your life because you’d rather be in your jammies creating in the privacy of your home and not in the middle of a grand ballroom surrounded by all these cat ladies, here are some conference tips to maximize your trip.

Conference tips:

  1. You’re not going to get a contract (seriously, toss that thought right now), but you WILL make contacts. These connections might lead to a contract some day. But don’t pressure yourself, or others. Listen. Learn. Be present. Follow some new people on Twitter and Facebook (follow this blog!). It’s kind of like college-you aren’t really there to memorize the Periodic Table; you’re Continue reading

3 Ways to Rock Your Bio

You never get a second chance to make a first impression, right? Your bio may be the only time someone decides if they’re going to invest more time or energy into getting to know you, into hiring you, or into trusting you. So you want to put your best foot forward. Make that both feet.

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This image was brazenly and randomly stolen off the internet

1. Know Your Audience  What is the bio for? A book flap? Conference? Website? School visit? Who is reading it? Make sure your qualifications match the reason you’re there as a speaker, writer, professional. You’re a complicated (yet attractive) beast with many facets. You can’t possibly put everything down every time; nor would you want to. Play up your experience for that circumstance, adapting as needed. If you’ve written a piece on molecular biology, your stint in improv has no place in that bio. Your experience as a second grade teacher might, if the piece was written for grade schoolers. If it’s for college level, though, just mention being a teacher. Do you see what I mean? Highlight what uniquely qualifies you or makes you stand out for that situation. Do your audience the Continue reading

Pay to Enter a Writing Contest?

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There are some sneaky things going on in the writing world that you might not find sneaky. But I do. And I’m calling it out.

Writing contests. Mostly the kinds where you send in unpublished works.

It seems everyone and their mother, literally their mother, has some sort of reader’s or writer’s choice award. All you have to do is pay a small fee, say $19 to enter your manuscript or book into the contest. WHY ARE YOU PAYING MONEY TO ENTER A WRITING CONTEST? At least at the state fair you get a free fair pass in exchange for your peach pie entry fee. If it’s for charity, of course, yes yes pony up. But otherwise NO. As in NO.

What do you win? Let’s dissect a bit.

It might be bragging rights that you won a writing contest. That’s OK. It doesn’t have to be a trip to Sweden to accept the award.

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Maybe it’s simple a ribbon or actual award/plaque. Fine. Still not a reason to cough up dough. Don’t tell me they are charging you to cover the cost of the actual award. Oh please.

Why would you pay money to say someone liked your unpublished story? Will it help you move forward, professionally, in some way? Really? Don’t fork over cash just to have your ego massaged. Volunteer somewhere if you feel the need for that kind of ego boost. Or I can tell you: You are a good person. You have value. Your writing is great. I think you’ll amount to something someday. Really. I believe in you. Please don’t waste your money.

Ask yourself these questions:

Continue reading