Sometimes it’s easier to see than explain:
Here’s a typical conversation at a social gathering, grocery store, or school fundraiser:
Then they hold eye contact, waiting for me to ask them what it’s about. I smile and leave the silence for just a teeny bit longer than a normal conversation would have because I’m a jerk.
Then I finally ask “What kind of book?”
Usually they’re taken aback because it’s not what they expected to be asked. They say something like “to teach kids about fire safety” or “it’s about the first day of school.”
I say, “No, what I meant is, is it a picture book? A Young adult?”
“It’s for kids,” they’ll say.
“But which kids?”
“All kinds of kids.”
I’m not getting through. I take a deep breath. “Let me ask this way: Who is your reader? What age?”
Oh the joys of being part of a tribe. I had a great time presenting “Marketing the @#&! out of Yourself with Twitter” at the Northern CA SCBWI Spring Spirit conference (#SpSp14) on April 5, 2014, held in the Sacramento area. I was surrounded by greatness and the common love of writing children’s books. Being “on faculty” had its privileges too…allow me to show, not tell:
Here I am signing books right next to NYT best-selling YA author Jay Asher (@JayAsherGuy), as he enjoys a laugh with a conference attendee that just bought his book:
Here I am next to author & illustrator extraordinaire Dan Yaccarino (of Oswald, Backyardigans fame as well as lots and lots of picture books) as he shakes hands with one of his many fans:
Here I am in front of Chad W. Beckerman (Creative director and cover designer for Abrams Appleseed, Abrams Books for Young Readers and Amulet Books, as well as Mishaps and Adventures blogger) (@chadwbecks and @abramskids) and Louise May (Vice President/Editorial Director of Lee & Low Books) (@LEEandLOW) as they talk shop, with Dan Yaccarino and Northern CA SCBWI Regional Advisor Patti Newman (@PatriciaNewman) recapping conference success in the background:
Here I am as Tricia Lawrence (@authorblogger), associate agent at the revered Erin Murphy Literary Agency, has a conversation with someone else at the after party:
Here I am next to with the amazing, multiple award-winning, NYT best-selling author & poet Nikki Grimes (it’s almost like she doesn’t know I’m there):
Here I am as Deirdre Jones (assistant editor and rising star at Little, Brown Books for Young Readers) (@DeirdreEJones) talks to BMOC Jay Asher (@jasasherguy) about his success with the hot selling Thirteen Reasons Why YA novel:
As you can see in my rear-view mirror, here are art director Chad Beckerman (@chadwbecks), author Jay Asher (@jayasherguy), and associate editor Deirdre Jones (@DeirdreEJones) as they get ready to head to the airport:
This may or may not be Chad approaching my car asking me to leave them all alone already:
Ah, good times.